“Take action — even if you are not 100% sure, making the moves is way better than ever standing still. We originally created Plotagraph only for desktop, but then we decided to make a version for iPad, which worked out amazingly thanks to the new iPad Pros. We were then thinking “could this work on the iPhone”. Our coders said “no”, but Troy made the call to try it anyway. It worked and now iOS is our biggest product.”
I had the pleasure to interview Sascha Scheider, CEO and Co-founder of Plotaverse. At age 17 Sascha created the first online business to connect artists and gallery spaces. Sascha grew up in the film business and is the granddaughter of Late actor Roy Scheider, known for Jaws, French Connection & All That Jazz. Artist and Business major, Scheider studied in Florence, Italy for 4 year, before returning to The States, where she met her partner in business and life, Troy Christopher Plota. Their first to market software, Plotaverse, was featured by Apple, and is listed on Facebook’s “Top 5 Photo Apps” and this year’s MarketWatch list for Top Product Innovations and Product Introductions. Plotaverse got over 4 million downloads this past year alone, and is used by top brands and celebrities, instantly tripling their engagement on social media.
Thank you so much for doing this with us! What is your “backstory”?
Thank you so much for having me! My background is in Fine Arts and business. I studied in Florence Italy for 4 years, and while I was in Italy I started my first online business when I was 17. My mission was to connect artists and gallery spaces and to teach artists how to monetize their work. My family background is also in the arts. My mom loved to draw, my grandmother was a well known film editor and archeologist and my grandfather, Roy Scheider, was an actor best known for Jaws, French Connection and All that Jazz.
Why did you found your company?
With my previous company, the goal was to help artists. When I moved back to The States, I met Troy Christopher Plota, who is now my partner in business and in life. We both saw the writing on the wall that it’s becoming harder and harder for artists to monetize their work. Troy is a professional fashion and advertising photographer with the passion to help fellow photographers. With the same mission in mind, we started thinking about how we could disrupt both fine arts and photography for the better. Troy and his team have been creating animations from still photos since 2009, which worked out perfectly for all types of creators to help them stand out and achieve their goals.
What is it about the work you’re doing that’s disruptive?
Potaverse disrupts the content creation market in several ways. First of all, Plotagraphs instantly get more than double the engagement of traditional photos or videos on social media. We have seen creators like Paris Hilton, Ariana Grande, Gary Vee and many more using Plotaverse. They are seeing that this is the future of digital content. If something is digital why would it be still? If a still image has a thousand words then why not 10X it with Plotagraph motion art? Secondly, we are providing the optimal space to create and share your work. With Plotaverse your content is not limited to standard definition, which was created over 20 years ago. You can share your motion art with true high definition which doesn’t degrade the work that you have poured your heart and soul into.
We all need a little help along the journey — who have been some of your mentors?
My biggest mentor is my grandmother, Cynthia Scheider. My mom (her daughter) passed away when I was only 13 and a year later, fortunately, she took me under her wing. She is a go getter and not your typical grandma. She has taught me so much about arts, film, acting and overall life lessons that I believe have helped me accomplish my goals. She has also been supportive, even when I am wrong. By no means is she easy, but that tough love has definitely made an impact.
How are you going to shake things up next?
Features coming soon will include adaptive streaming, Plotamorph for iOS and much more. Both Troy and I are forward thinkers, so there is never a “what now” moment. We are constantly striving to provide “next level” tools for motion art creation. We also include new overlays daily, and provide a free image every day for our members to plotagraph in the Plotaverse challenges.
Can you share 3 of the best words of advice you’ve gotten along your journey? Please give a story or example for each.
Take action — even if you are not 100% sure, making the moves is way better than ever standing still. We originally created Plotagraph only for desktop, but then a little birdy told us to make a version for iPad, which worked out amazingly thanks to the new iPad Pros. We were then thinking “could this work on the iPhone”. Our coders said “no”, but Troy made the call to try it anyway. It worked and now iOS is our biggest product.
Trust your gut — if something doesn’t feel right, run. We have had many situations where everything looks logical and good but doesn’t feel right. Every time we do it anyway, it flops, and every time we trust our gut we say “thank goodness we didn’t do that.”
Take the time to vet — When choosing to work with someone, see what they have actually done, not just what they say they can do. Many times we have trusted referrals, or had amazing first meetings, but then had massive disappointment finding that they didn’t have the experience needed to deliver. Ask for proof and take the time to vet. It will save time and money later.
What’s a book/podcast/talk that’s had a deep impact on your thinking? Share a story with us.
Best ever, The Golden Circle by Simon Sinek. Simon gave a Ted Talks that put the “gut feeling” into words, backed by science. This explanation has made a big impact on how we express our mission as a company and in my own life. Our entire team has seen this video, and it is mandatory to work with us. As a small team disrupting the creative content space, it is incredibly important that we’re all in sync. Please, do yourself a favor and watch this Ted Talks.
Some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US whom you would love to have a private breakfast or lunch with, and why? He or she might see this. :-)
Oprah. She is by far one of the most inspiring people on this planet. I love her passion, strength and persistence. She is heartfelt, honest and still an amazing business woman. I also love that she is confident, grand and humble all at the same time. She has created the perfect balance between being true to herself and making waves in the industry.
How can our readers follow you on social media?
This was very inspiring. Thank you so much for joining us!
Thank you so much for having me and this opportunity! :)