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Female Disruptors: Vikki Louise of Feminist Time Coach On The Three Things You Need To Shake Up Your Industry

An Interview With Candice Georgiadis

Don’t let your past decisions dictate your future. And by that I mean don’t stay stuck based on something you decided before you knew what you now know. I remember leaving my corporate job and a friend saying it would look bad on my resume. Do not live for your resume, or stay stuck because you have to meet certain time conditions in a job. The best thing I did in my 20’s was make myself so flexible and gain the most varied experience.

As a part of our series about women who are shaking things up in their industry, I had the pleasure of interviewing Vikki Louise.

Vikki is a Feminist Time Coach. She is a reformed hustler turned time hacker and went from 80 hours work weeks, doing all the things, to 15, with more success and a lot more fun. She helps her clients unlearn the rules of time and drop time management to-do’s for good so they can achieve more, earn more and live more through her group coaching programs. She also hosts the Hack Your Time podcast.

Thank you so much for doing this with us! Before we dig in, our readers would like to get to know you a bit more. Can you tell us a bit about your “backstory”? What led you to this particular career path?

Yes! I spent my 20’s industry hopping, country hopping, trying it all and failing a lot. I always knew I wanted to be successful and I adopted the definition of success I learned in school — this led to me working in finance then tech. At 29, I decided to go all in on what I wanted — to become a coach. I actually even started as a relationship coach, which is not what I do now. Then moved onto anxiety and procrastination. It was the results I created in that business that had me really question the Time rules and structures we have in place. I scaled to six figures in 6 months, I found myself thinking “things don’t take time” even though I’d spent years believing that narrative. And then, I 5-xed my monthly revenue when I cut 20 hours a week and KNEW my work in the world was helping others drop the time rules and achieve more in way less time.

Can you tell our readers what it is about the work you’re doing that’s disruptive?

Yes, of course. I am a Feminist Time Coach — and I still sometimes do HAVE to refer to myself as a time management or productivity expert because that’s our dialogue in these areas — but the work I do is the opposite of time management and it’s not about productivity. What I teach my clients is really how to drop time management to-do’s and move faster than time by focusing on our number one time tool: nope, not calendars, phones or alarms… Our number one time tool is our brain. My work challenges the idea the consistency create results and instead calls for people to drop out of the perfect planning and robot mentality to connect with their own rhythm and built sustainable success while doing less, but doing more of what counts.

This work is so important, especially right now and especially for women, as we weren’t considered during the creation of the work time rules, I mean, we couldn’t even vote let alone own a business.

So while we entered into a man’s working world we are not thriving in it — just look at burnout rates for one, and rising working hours without rising productivity.

The Time Industry is SO ready to be disrupted — this is what I do. Both in my Time Hackers coaching program and my 15 Hour Work Week Mastermind. We are pioneering a new way of work that makes work life balance inevitable and easeful without compromising success.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

I think it’s really important actually that people know two things:

  1. I started by hustling, I did the 80 hour work weeks, 10pm at the office, missing social events. Maybe it’s not funny, but it is important that people know it doesn’t matter where you start. And now looking back, it totally IS funny to me. I was the biggest culprit of hustle — that’s why I know so much about recovering from it!
  2. When I started I taught an entire training on making the perfect plan, scheduling everything and using all the tools I now teach my clients to question and be more selective about. Some of my clients have been with me through that change and it’s funny to think how what I teach is so different. On the other hand it’s a great example that we are always learning and evolving. We definitely laugh about it and I love that it gives them permission to go out there and figure it out as they go

We all need a little help along the journey. Who have been some of your mentors? Can you share a story about how they made an impact?

Yes! I mean, there have been so many. Mentors that I have through books and podcasts and ones I have been fortunate enough to work with. I also am fortunate to have other entrepreneurs in my family so I will share about my dad. He was always dropping pearls of wisdom over dinner and I’m so grateful to have been around him.

One thing he taught me and was an example of is temporary failure to create success. To him, failure was never a problem. He always said he performed best with his back against the wall. It’s not something to be feared. And I saw him succeed the most after learning through fails. My relationship with failure and willingness to do it has had a huge impact on my success across all areas of my life and is a primary part of what I teach.

Just like the Nelson Mandela quote “I either win or I learn” — and I consider him another mentor of mine.

In today’s parlance, being disruptive is usually a positive adjective. But is disrupting always good? When do we say the converse, that a system or structure has ‘withstood the test of time’? Can you articulate to our readers when disrupting an industry is positive, and when disrupting an industry is ‘not so positive’? Can you share some examples of what you mean?

Listen, I am all for disrupting industries and letting the market regulate what works and what doesn’t. I would never tell anyone to NOT disrupt. I would say go for all, be all in for the learning from it, be willing to be wrong and know that you are exactly where you are supposed to be. It’s all happening FOR you.

Can you share 3 of the best words of advice you’ve gotten along your journey? Please give a story or example for each.

Things don’t go to plan, they end up even better. My first business was a tech start up, when we decided to close it mean leaving Austin, moving back to the UK with my parents and my new husband. It felt like a low. And we all experience lows. But that low was actually the springboard to running a multiple six figure business working 15 hour weeks doing work I love and having a life I love. It was the ultimate example that things work out better even if at first you have no idea how.

Don’t let your past decisions dictate your future. And by that I mean don’t stay stuck based on something you decided before you knew what you now know. I remember leaving my corporate job and a friend saying it would look bad on my resume. Do not live for your resume, or stay stuck because you have to meet certain time conditions in a job. The best thing I did in my 20’s was make myself so flexible and gain the most varied experience.

Say yes, and know when to say no. I was a say yes person. To me that to me meant living life to the max. And I remember my best friend visiting me when I lived in New York and saying to me “I don’t think you should keep saying yes to everything”. Saying no is so powerful — especially once you have a pile of experiences under you. Know your preferences and boundaries and voice them. It is what actually allows you to live the life you want to the max.

We are sure you aren’t done. How are you going to shake things up next?

I’m just getting started! My 15 Hour Work Week Mastermind is my big project right now. And while for now it’s only for six figure entrepreneurs, the plan is to spread the 15 Hour Work Week so it becomes normal. The same way veganism started from the ground up and now McDonalds has a vegan burger. We are going to be more successful and productive in 15 hour weeks so corporates can’t help but pay attention. This revolutionizes the work life for women, working parents, creatives, anyone that is Neurodiverse and finally breaks us away from the outdated time = money paradigm.

In your opinion, what are the biggest challenges faced by ‘women disruptors’ that aren’t typically faced by their male counterparts?

How we have been socialized to give everything we have to others and not to ourselves. We have to unlearn that and nourish ourselves first it is how we create sustainable success.

The expectations on us outside of work to be the person raising families — this is already changing.

Listen, women have been fighting for a seat at the table for so long and now we are just creating our own. That comes with challenges, yes, and so much more opportunity.

There has never been a better time to be a woman and we’re just getting started.

Do you have a book/podcast/talk that’s had a deep impact on your thinking? Can you share a story with us?

Untamed by Glennon Doyle — I literally felt every emotion reading that book from joy to anger to frustration. I couldn’t read it all in one go I genuinely took breaks from it. It is a must read for everyone, especially women. I actually was reading it by a pool this summer and started two amazing conversations with other women reading it too. It’s a great conversation starter!

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. :-)

I mean, of course it’s the movement away from the work time rules we live in. The 9–6 structure, 5 day work weeks, limited holiday days, no pregnancy leave, limited maternity leave — I could go on… These are just some examples and I will say there are already movements in that direction, let’s just keep momentum.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

I spoke about Mandela’s quote “I either win or I learn” above and want to add to it… We either win or learn, yes, but that’s not where it ends. See, we either win now or learn and that learning leads to future wins — often greater than the original one. This is so important to remember as for me it drove me to always put myself in the ring, be willing to try. The worst case scenario is actually an easy win, the learning and the later wins… That’s the magic.

How can our readers follow you online?

On IG @feministtimecoach https://instagram.com/feministtimecoach

My website — get the 4 biggest time wasters and how to overcome them: http://vikkilouise.com/

This was very inspiring. Thank you so much for joining us!

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Candice Georgiadis

Candice Georgiadis

Candice Georgiadis is an active mother of three as well as a designer, founder, social media expert, and philanthropist.