Female Disruptors: YiZhou is bringing Global Intuition to Fred Segal

Ashley Couto
Authority Magazine
Published in
5 min readJul 23, 2018

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Chinese multimedia artist YiZhou was raised in Rome, Italy and studied in Paris and London, earning degrees in political science and economics. She is a polyglot artist whose video works have been shown at Shanghai Biennale, Venice Biennale, Sundance Film Festival and Cannes Film Festival. In 2010, she relocated to China and founded her creative strategy digital production company YiZhou Studio www.yizhoustudio.com in Shanghai and Hong Kong. She founded YiZhou Studio LA as the US branch in 2018. YiZhou is currently developing her first feature film as a writer/director and plans to invest into Hollywood and Chinese co-productions via her new company “Into the Sun Investment.” She is the founder of the new fashion brand Global Intuition that will launch in Fred Segal stores in September 2018.

Thank you so much for doing this with us! What is your “backstory”?

I went to primary school at the age of four. That was my first disruptive act. I was tired of being in kindergarten and wanted to go to primary school, as I already knew how to write and read Chinese since the age of two or three and was keen to learn more.

I was living with my grandparents then and they requested that I be admitted to the primary class, but the request was rejected by the school’s dean. My grandmother and…

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Ashley Couto
Authority Magazine

Writing about the effects of art & advertising on the human psyche & soul. Writer & marketer. PhD student in Medieval Studies at Universidade NOVA de Lisboa.