Female Founders: Alicia Tulsee of Moxie Scrubs On Why We Need More Women Founders, and The Five Things You Need To Thrive as A Founder

Identify sunk costs quickly. If you aren’t making mistakes, you aren’t learning, and when you do make a mistake, recognize it quickly — learn the lesson, and move on. As a founder, every single decision you make is an investment. Recognize the bad ones and mitigate your losses.

As a part of our series about “Why We Need More Women Founders”, I had the pleasure of interviewing Alicia Tulsee of Moxie Scrubs.

Alicia Tulsee is a native New Yorker and Harvard alum, based in Boston, MA, and is the founder of the first direct-to-consumer medical apparel brand for nurses, Moxie Scrubs.

In awe of all of the amazing nurses who cared for her loved ones, Alicia felt a calling to do something meaningful for the nursing profession and founded Moxie Scrubs out of Harvard University’s Innovation Lab with the passion to create a brand dedicated to giving nurses the sense of fashion, professionalism, and respect that they want and deserve.