Don’t be quick to take no as an answer — if plan A doesn’t work, go for plan B and C. There will always be “no’s”.
As part of my interview series, I had the pleasure of interviewing Donna Spurrier. Donna is a marketing innovator and strategic media consultant. For 40 years, her strategies and executions for government, commercial and non-profit clients have inspired new ways of thinking across the marketing and media industries. She has recently added entrepreneur to her resume as the inventor of Showerspecs, the only reader for the shower.
Thank you so much for doing this with us! Before we dig in, our readers would like to get to know you a bit more. Can you tell us a bit about your “backstory”? What led you to this particular career path?
I was actually in the music business for a good while as a singer/songwriter. My dad was a recording artist in the 50’s with Jess Duboy and the Hitchhikers. Random fun fact — he was also the producer and the voice of the Rock-A-Teens cult classic hit, “Woo-Hoo”, heard in lots of commercials and the movie Kill Bill. So, music is in my blood. While I love to write and to perform, I did NOT like the music industry in the late 70’s and early 80’s. While I was figuring out what to do about it, I went to work at my dad’s advertising agency and fell I love with media strategy. After about 15 years there, I started my own media agency, Spurrier Group, and have been running that for the last 25 years. The invention of Showerspecs is the most recent of my entrepreneurial efforts, another attribute I credit my dad for instilling in me.
Can you share the most interesting story that happened to you since you began leading your company?
That’s easy! We went to market literally WEEKS before COVID shut everything down. The product is Showerspecs, readers for the shower for those of us who can’t see to shave, or read the product labels. If you have readers in every other room in the house, it just made sense that you might need them in the shower! It took 2 years of…