Female Founders: Donna Spurrier, Marketing Innovator and Strategic Media Consultant, On The Five Things You Need To Thrive and Succeed as a Woman Founder

Don’t be quick to take no as an answer — if plan A doesn’t work, go for plan B and C. There will always be “no’s”.

As part of my interview series, I had the pleasure of interviewing Donna Spurrier. Donna is a marketing innovator and strategic media consultant. For 40 years, her strategies and executions for government, commercial and non-profit clients have inspired new ways of thinking across the marketing and media industries. She has recently added entrepreneur to her resume as the inventor of Showerspecs, the only reader for the shower.

Thank you so much for doing this with us! Before we dig in, our readers would like to get to know you a bit more. Can you tell us a bit about your “backstory”? What led you to this particular career path?

I was actually in the music business for a good while as a singer/songwriter. My dad was a recording artist in the 50’s with Jess Duboy and the Hitchhikers. Random fun fact — he was also the producer and the voice of the Rock-A-Teens cult classic hit, “Woo-Hoo”, heard in lots of commercials and the movie Kill Bill. So, music…