If a company has achieved much-desired media coverage, first go on and celebrate, but then immediately move into action.
Welcome to another installment of our PR Strategy Series, where you can learn directly from top industry experts on how you can leverage media attention to grow your business.
I’m your host, Kage Spatz — here to help entrepreneurs, coaches, and service providers save more time, build more trust, and serve more customers. Today I had the pleasure of talking with Filomena Fanelli.
She is the CEO and founder of Impact PR & Communications, a full-service public relations agency based in New York’s Hudson Valley region, with clients spanning well beyond. Fanelli is a 22-year industry veteran and sought-after expert who has been featured in the Huffington Post, PR Daily, CommPRO.biz, and more, including gracing the cover of Hudson Valley magazine as one of its top women in business.
She has presented for New York State Senator Sue Serino, Dutchess Tourism, the Public Relations Society of America (PRSA), and the 92nd Street Y, among other venues, and is a frequent guest lecturer at Marist College, where she taught public relations writing as an adjunct professor. Her agency has earned more than a dozen awards for client campaigns and was recognized as a “Top Women-Run Workplace of the Year” by the Stevie® Awards, an international honor.
Thank you so much for joining us! Before we dive in, can you tell our readers a bit about yourself and how you got started?
I never imagined I’d have a career in PR. Growing up, I didn’t know anyone who worked in public relations, so I had no idea it was an actual profession — and back then there weren’t television shows about publicists like you see today.