I grew up in the Deep South so exhibiting good manners has been part of my life since childhood. I have seen that minding your Ps and Qs really does make a difference in business. To illustrate: a client who hired us early on told me that he had spoken with a number of potential firms and that while every one of them could do the job, in the end, they picked us because our team had the best manners online and off by far. He added, and I quote, “We always hire for manners because everything else can be learned on the job.” It’s an interesting hiring strategy, to be sure. Wouldn’t your mother be thrilled? Who would have thought that our unique value proposition in winning business would be manners? Although business protocol wasn’t actually taught in any business school I considered, maybe they should start.
As a part of my series about how we can make social media and the internet a kinder place, I had the pleasure to interview Paige Arnof-Fenn. Paige is the founder & CEO of global marketing and branding firm Mavens & Moguls based in Cambridge, MA. Her clients include Microsoft, Virgin, venture-backed startups as well as non profit organizations. She graduated from Stanford University and Harvard Business School. She is a popular speaker and columnist who has written for Entrepreneur and Forbes.
Thank you so much for doing this with us Paige! Our readers would love to “get to know you” a bit better. Can you share your “backstory” with us?
I did not plan on starting a company. I always wanted to go work for a large multi-national business and be a Fortune 500 CEO. When I was a student I looked at leaders like Meg Whitman & Ursula Burns as my role models. I started my…