Gardar Stefansson of Good Good: How To Successfully Ride The Emotional Highs & Lows Of Being An Entrepreneur

Try to remain calm. It is important when you experience highs or lows to keep yourself together and focus. When experiencing lows, one can easily fall into despair and when experiencing highs, one often thinks he or she is invincible, leading often to very costly mistakes. Know that your team will feed off of your demeanor, and if you want them to remain calm, then you should, too.

Gardar Stefansson, CEO of GOOD GOOD, studied in Aahus, Denmark, and started off in the salt business. In 2015, he exited the salt business when he was approached by his co-founders of GOOD GOOD. Their first product was created in his kitchen, they later launched in the US in 2018 and the rest is history!

Thank you so much for joining us in this interview series! Before we dive in, our readers would love to “get to know you” a bit better. Can you tell us a bit about your ‘backstory’ and how you got started?