Gideon Stein of Write Label: 5 Things I Wish Someone Told Me Before I Became CEO

Authority Magazine Editorial Staff
Authority Magazine
Published in
8 min readNov 5, 2020


It’s important to share credit. This one goes without saying, but it was hard to internalize when I was starting out. You can’t build a company without great people, and when they do great work, CEOs need to acknowledge and commend it. From my daily interactions with the team to interviews such as this, I make a point to thank my colleagues, co-workers and friends who are in this just as much as I am.

As part of my series about the leadership lessons of accomplished business leaders, I had the pleasure of interviewing Gideon Stein, CEO of Write Label.

Gideon Stein is the CEO of Write Label, the leading provider of on-demand short form writing for media companies, agencies and brands. Prior to Write Label, Gideon spent more than a decade founding and running both for-profit as well as non-profit organizations in the education space. In particular, Gideon was the Founder and CEO of LightSail Education, the adaptive reading platform that helps students, classrooms and school districts significantly exceed their literacy goals. Prior to LightSail, Gideon co-founded and served as President of Future Is Now Schools, an organization focused on school turnarounds and union reform work. A leader in the national education landscape, Gideon serves on boards of several nonprofit organizations including New Classrooms, Narrative 4, Chalkbeat, and Slader, an education technology company. Gideon is also the President of The Moriah Fund, a private foundation focused on supporting human and civil rights in the US and around the world. Earlier in his career, Gideon was Founder, Chairman, and CEO of the enterprise messaging company Omnipod, Inc. (now a division of Symantec). Gideon has a B.A. from Wesleyan University.

Thank you so much for joining us! Can you tell us the story about what brought you to this specific career path?

I have always been an entrepreneur. I started working in finance straight out of college and quickly realized that I wanted to start and…