Haley Biemiller Of VENVS On How To Use TikTok To Grow Your Business

An Interview With Ben Ari

Be outspoken about issues you see in your industry. For us, it was a lack of queer representation in the jewelry industry. While those videos aren’t likely to go viral, they serve a different purpose by communicating what our brand stands for and speaking to the exact audience we are trying to reach with the message that they have a place in the industry. Queer couples want that engagement fairytale, too, so we love posting queer couples that got engaged with a VENVS ring to show people a dream that they can relate to.

TikTok is currently the fastest-growing social network. If you want to communicate with Gen-Z, that is the place to do it. But for those who are used to the interface of LinkedIn, Facebook, Twitter, or Instagram, TikTok seems to require a steep luring curve. What do you need to know to use TikTok to grow your business or engage with your customers? In this interview series, we are talking to business…