Highly Effective Networking: Meng Li Of Kincentric On 5 Strategies for Successful Networking, Both Online and Offline
An Interview With Athalia Monae
Seek Diversity in Connections.
Actively pursuing a diverse network is essential for gaining varied perspectives and opportunities. I make efforts to connect with individuals from different industries, cultures and backgrounds. This diversity has not only enriched my professional life but has also opened up new avenues for collaboration and growth.
The art of networking is pivotal in today’s interconnected world. Establishing meaningful connections can accelerate career growth, foster collaborations, and create opportunities that might otherwise remain hidden. Yet, the dynamics of networking are intricate, often requiring a nuanced blend of authenticity, strategy, and adaptability. And with the digital revolution, networking has transcended beyond face-to-face interactions to virtual platforms, expanding its scope and complexity. In this series, we would like to discuss the art and science behind effective networking. We are talking to seasoned professionals, career coaches, networking experts, and thought leaders who’ve mastered both traditional and online networking techniques. As part of this series, we had the pleasure of interviewing Meng Li.
Meng Li, Ph.D. is a consultant in Leadership Assessment & Development with Kincentric, a Spencer Stuart company focused on improving leadership impact and unlocking the power of people and teams. Meng leverages her rich background and expertise to design and deliver leadership training modules and workshops on a wide range of topics (online and in-person). She has served as an instructor in the MBA program at Ohio State University and is the author of more than 80 articles, research reports and white papers, accessed by more than 100,000 viewers.
Thank you so much for joining us in this interview series. Before we dive into our discussion about networking, our readers would love to “get to know you” a bit better. Can you share with us the backstory about what brought you to your specific career path?
My journey into the realm of leadership assessment and development was driven by a profound interest in understanding and enhancing the dynamics of leadership and organizational behavior. Earning a bachelor’s degree in human resource management from Renmin University of China, followed by a Masters and Doctorate in Industrial/Organizational Psychology from Central Michigan University, laid a strong foundation for my career. As a consultant, I have a deep-seated passion for fostering leadership skills in various organizational settings, and one of the most enriching aspects of my career has been the privilege of speaking with, assessing, analyzing and advising leaders across a variety of industries. This has allowed me to understand and appreciate different methods of achieving success as a leader as well as the need for diverse leadership approaches and styles tailored to each industry. Engaging with these great leaders has been a continuous learning journey, giving me deep insights into the complexities and nuances of effective leadership across different organizational cultures. This diversity in exposure has been both challenging and immensely rewarding, significantly enhancing my understanding of effective leadership dynamics in various professional environments.
Can you share the most interesting story that happened to you since you started your career?
Drawing from my own diverse cultural background, I’ve come to recognize and appreciate the unique challenges faced by professionals of Asian descent in aspiring to leadership roles and effective networking. This insight led me to write “Leadership Lessons for Non-Native English Speakers,” a book aimed at empowering individuals who encounter cultural or linguistic barriers in their professional growth. My experience has taught me the immense value of a diverse network, and through this book, I seek to share strategies that enable professionals from varied backgrounds to overcome obstacles and thrive in leadership and networking.
You are a successful business leader. Which three character traits do you think were most instrumental to your success? Can you please share a story or example for each?
I think Adaptability, Analytical Thinking, and a Growth Mindset are the three traits that were instrumental to my career. My career path has required a high degree of adaptability, especially when dealing with diverse industries and client needs. For instance, transitioning from educational settings to corporate environments required a flexible approach to apply theoretical knowledge in practical scenarios. The essence of my work in people analytics and leadership assessment demands strong analytical skills. A significant part of my role involves interpreting complex data to derive actionable insights, which has been instrumental in developing effective leadership strategies for various organizations. Also, my dedication to continuous learning and development has been crucial. Serving as an instructor at Ohio State University and having authored over 80 articles, research reports and white papers on leadership best practices reflects my commitment to not just personal growth but also contributing to the broader field of leadership and management.
Ok, thank you for that. Let’s now jump to the primary focus of our interview. Let’s begin with a basic definition so that we are all on the same page. How exactly do you define “Networking?” Is it just about meeting new people?
Networking, often misunderstood as merely a process of meeting new people, is in fact a much more nuanced and strategic ability. It’s about cultivating and nurturing a web of professional relationships based on mutual respect, shared goals and common values.
However, it is important to acknowledge that many people hold a negative attitude toward networking, viewing it as a self-serving, superficial, dishonest or opportunistic activity. This skepticism often stems from experiences in which networking is perceived as inauthentic or merely transactional.
When we view networking as a capability rather than an action, it transcends these misconceptions. It involves creating professional connections beyond surface-level interactions, establishing bonds that are anchored in authenticity and mutual professional welfare. Networking is not just about accumulation of contacts; it’s about building genuine relationships characterized by professional capabilities, sincerity, and a shared interest in mutual professional development and success. It is a reciprocal exchange where knowledge, resources and opportunities are shared not just for personal advancement, but for the collective benefit of the entire network.
In essence, networking is the strategic art of building and nurturing a network of professional relationships that are not only professionally beneficial but also personally enriching, fostering an environment where everyone involved can thrive.
In today’s digital age, how important is face-to-face networking, and how do you balance it with online networking?
In the digital age, the role of face-to-face networking, while still significant, has evolved alongside the growing importance of digital tools. In our current digital landscape, the significance of face-to-face networking remains paramount, despite the growing reliance on online platforms.
Recent research indicates that professional networks shrunk by nearly 16% or by more than 200 people during the pandemic, highlighting the impact of reduced face-to-face interactions. This shrinkage not only quantifies the loss of connections but also underscores the diminished quality of networks, as many lost contacts may be irreplaceable. However, it’s crucial to recognize that the shrinking of networks during the pandemic is not solely attributable to the rise of digital communication. It also reflects a change in priorities, with many individuals possibly deprioritizing networking in the face of other challenges.
It is also important to note that the pandemic-induced shift to remote work and virtual communication has made digital networking platforms not just a necessity but an integral part of our professional lives. The challenge now lies in strategically leveraging digital tools while also re-emphasizing the importance of personal connections as well as the need to realign our networking priorities to rebuild and enhance our professional networks.
How do you maintain and nurture professional relationships over time, both in person and online, to ensure they remain fruitful and mutually beneficial?
When it comes to effective networking, consistency is always key. Regular check-ins, updates and sharing of relevant information or resources help keep the relationship active. This can be done through phone calls, text messages, emails, social media interactions or periodic face-to-face meetings. Your personal brand should be consistent whether you interact online or in person. This includes the tone of your communications, the content you share, and how you present yourself in different settings. Meanwhile, if you commit to something, be it a small favor, an introduction or sharing a resource, make sure to follow through consistently. This will help establish your personal brand as reliable and trustworthy.
It is equally important to network with intention and always look for ways to add value to your connections. This could be in the form of sharing industry insights, offering help or advice, or connecting them with other valuable contacts. It’s important to demonstrate that the relationship is not just beneficial to you but to them as well. It is also helpful to periodically assess your networking efforts to identify areas where you excel and those that need improvement. Meanwhile, remember to be genuine and authentic. Show sincere interest in others’ professional journey, achievements and challenges. Personalized communication fosters a deeper connection and shows that you value the relationship beyond professional gains. Informal networking efforts are equally important. For example, acknowledge others’ successes and be supportive during challenging times. This shows that your interest in others’ professional lives is genuine and not solely transactional. While maintaining professionalism is important, occasionally engaging in non-work-related conversations can strengthen the bond. This helps in building trust and understanding each other on a more personal level.
Recognizing your Network Role is also important. It will help you find ways to add value to your connections in a systemic manner. Understanding whether you are an expert, influencer, broker or collaborator can guide how you interact with others. For example, if you are an expert, proactively offer advice, guidance and thought leadership to help others grow and develop; if you’re an influencer, you might focus on connecting people in your network with each other; if you are a broker, share ideas, resources and strategies to help gather resources or facilitate the flow of information with your network; if you are a collaborator, actively engage in joint-effort projects or partnerships to expand your network and showcase your capabilities in these collaborative efforts. Note that you can play different roles in different networks you foster.
Finally, as I mentioned before, it’s ok to use digital platforms to stay connected, especially when in-person interactions are not feasible. Social media, professional networking sites, and virtual meetings are effective ways to maintain visibility and engagement.
How important is personal branding when it comes to successful networking, and how can individuals develop and maintain a strong personal brand both online and in person?
Of course, personal branding is essential in networking since it is a reflection of your unique skills and values. It starts with identifying your unique strengths and contributions (e.g., understanding your network role). It will help you find ways to add value to your connections in a systemic manner. This level of self-awareness also sets the foundation of your personal brand, guiding how you present and differentiate yourself in your professional sphere.
As I mentioned earlier, consistency is also key in building a strong personal brand. Ensure your communication, behavior and professional demeanor are aligned with your brand identity. Consistency helps strengthen your professional image and aids in being recognized for your distinct contributions. Similarly, authenticity remains a pivotal aspect, as genuine interactions foster trust and solidify your reputation.
Actively engaging in networking behaviors will also help build your personal brand. Sharing insights, offering help or engaging in professional discussions are great ways to manifest your brand in online or in-person interactions. Aligning networking activities with your personal brand helps in building meaningful connections that complement your professional goals. As the professional landscape evolves, so should your personal brand, adapting to new trends and personal growth. Note that you can play different roles in different networks you foster. Regularly assessing and adjusting your brand, in line with the feedback received, ensures it stays relevant, authentic and aligned with your evolving professional path.
What is your advice for young professionals who are just starting to build their network? How can they effectively reach out to and connect with experienced leaders in their field?
As I’ve come to understand, networking is not merely about gathering contacts; it’s the nuanced capability of building and nurturing professional relationships based on mutual respect, shared goals and authenticity. It’s essential for young professionals to see networking beyond the misconceptions of it being self-serving or transactional. Instead, they should focus on establishing genuine connections that are both professionally and personally enriching.
I’ve found that digital networking plays a significant role in today’s landscape. Young professionals should adeptly use digital platforms to maintain and expand their networks, but it’s equally important to understand the value of personal connections. Blending online and offline networking strategies is crucial for a balanced approach and building a diverse network is critical to gaining varied perspectives and opportunities. Additionally, it’s vital for young professionals to be confident about their abilities and the unique contributions they can bring to their network. This confidence in their value and potential to contribute meaningfully will enable them to engage more effectively and assertively in both digital and face-to-face networking environments, leading to richer and more productive connections
As I mentioned earlier, maintaining consistency in networking efforts is essential. Regular communication, be it through emails, social media, or face-to-face meetings, helps keep relationships active. Recognizing one’s network role — as an expert, influencer, broker, or collaborator — is key to adding value to connections in a systematic way. Personal branding is another area I emphasize. It starts with identifying unique strengths and contributions, ensuring consistency across interactions, and engaging in networking behaviors that reflect one’s brand. Striving for authenticity, adapting your brand to evolving trends and personal growth, and regularly assessing and adjusting your brand to ensure it remains relevant and authentic are practices I adhere to.
Do you prioritize quality or quantity of connections? How do you determine when to invest more time in a particular relationship?
In my experience, when reaching out to experienced leaders, it’s crucial to prioritize quality over quantity. I’ve learned to focus on meaningful connections that align with my professional goals and values. I’ve observed that networks have shrunk during the pandemic, not solely due to the rise of digital communication but also due to a shift in priorities. Therefore, it’s important to realign your networking priorities post-pandemic, actively seeking connections that are beneficial and aligned with your career aspirations
Determining when to invest more time in a professional relationship requires thoughtful self-reflection and a careful evaluation of the relationship’s dynamics. Initially, clarity about what you seek in the relationship is essential, ensuring it aligns with your personal values and professional ambitions. Critical questions to consider include: Does the relationship offer mutual benefit and fulfillment? Are your values and aspirations in sync? Do both parties feel supported and valued? Is there a balanced exchange of ideas and support? Furthermore, assess the potential long-term impact of the relationship: Will it contribute positively to your career trajectory and help you achieve your long-term goals? Remember, even if you are at an early stage in your career and feel that your ability to contribute might be limited, do not make assumptions. Instead, invest in the effort to understand the other party’s needs and goals. You might be surprised by how much you can contribute, bringing fresh perspectives or unique skills that are valuable in the relationship. This openness and willingness to engage can transform a professional connection into a significant and mutually beneficial relationship, making it a valuable part of your growing network.
What are your “5 Strategies for Successful Networking, Both Online and Offline”?
- Realign Networking Priorities Post-Pandemic.
As we navigate the post-pandemic world, it’s crucial to realign your networking priorities. This means actively re-engaging in networking activities and recognizing their importance in career development and business growth. It’s about seeking meaningful connections that align with your professional goals and personal values, ensuring each interaction is purposeful and contributes to mutual development. After the pandemic, I realized the need to reconnect with my professional network actively and with intentionality. I reached out to former colleagues and industry contacts, scheduling virtual coffee meetings. One such meeting led to a collaboration on a new project, underscoring the value of rekindling professional relationships and adapting to the post-pandemic business landscape.
2. Blend Online and In-Person Networking Strategies.
A balanced approach to networking is key — one that combines the use of digital tools with the depth of face-to-face meetings. This involves leveraging digital platforms for their reach and convenience, while also valuing the authenticity of in-person interactions. For example, I utilized Linkedin to reconnect with a leader in my field who I had fallen out of touch with a few years ago due to the impact of the pandemic, engaging in meaningful discussions on shared interests. Eventually, we met at a professional conference and collaborated on a panel discussion, where our face-to-face interaction deepened our connection while showcasing both of our professional capabilities, leading to a continued professional relationship. This experience highlighted the power of blending online initiation with offline deepening of relationships.
3. Utilize Confidence and Self-Awareness to Build Your Personal Brand.
Having confidence in your abilities and being self-aware about how you can contribute is vital. I focus on being consistent in building and maintaining my personal brand, which reflects my unique strengths and contributions. This involves understanding my role in the network, whether as an expert, influencer, broker or collaborator, and aligning my interactions to reinforce my personal brand. For example, knowing my strengths as an evidence-based thought leader, I have consistently shared insights and articles on the platforms of Ohio State University and Kincentric platform as well as LinkedIn, showcasing my expertise and helping translate leadership research for leaders to help them become more effective. This has led to interview opportunities and speaking roles at industry conferences, further solidifying my brand as a thought leader and opening doors to new professional networks.
4. Seek Diversity in Connections.
Actively pursuing a diverse network is essential for gaining varied perspectives and opportunities. I make efforts to connect with individuals from different industries, cultures and backgrounds. This diversity has not only enriched my professional life but has also opened up new avenues for collaboration and growth.
5. Consistently Practice and Carry Out Networking Behaviors .
Implementing effective networking behaviors is crucial. We all need to practice and consistently carry out effective networking behaviors and activities. This includes actions like congratulating others on achievements, offering help, sharing useful information and engaging in both formal and informal networking events. By practicing these behaviors, we can strengthen our connections and ensure that our networking efforts are effective, productive and beneficial. I make it a point to acknowledge and celebrate the achievements of my connections, whether it’s through a congratulatory message on LinkedIn or a personal email. I genuinely care about their professional development as well as professional and personal milestones, and I think they can see it from the messages I share.
What role does diversity and inclusion play in your networking approach? How do you ensure that your network is inclusive and represents a broad range of perspectives and backgrounds?
Diversity and inclusion play a crucial role in effective networking strategies to help build a network that encompasses a wide range of perspectives and backgrounds. It involves actively seeking connections from various industries, cultural backgrounds and professional levels. By seeking and embracing diversity, a network becomes enriched with different viewpoints and experiences, fostering a more comprehensive understanding and opportunity for innovative problem-solving.
A key strategy is to participate in diverse networking events and forums, both online and offline, that cater to a variety of professional groups. Leveraging digital networking platforms can aid in connecting with a wider, more diverse audience, transcending geographical and cultural boundaries. This not only broadens the reach of one’s network but also introduces new perspectives and ideas that might not be present in more homogenous environments. A diverse network is stronger and less prone to the effects of external environments.,.
Ensuring inclusivity also means adopting behaviors that are open and welcoming to different viewpoints. It requires active listening, empathy and a genuine interest in understanding the experiences and challenges of others. Inclusivity in networking is not just about adding diverse contacts to a list; it’s about creating an environment where all members feel valued and can contribute meaningfully. This approach not only enhances the richness of the network but also contributes to personal and professional growth, making the network more dynamic and robust.
You are a person of great influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. :-)
If I were to start a movement, it would be centered on the critical importance of developing exceptional leaders within organizations. I’m listing this not only because of my profession, but also because leaders play a vital role beyond just management; they are pivotal in connecting, developing and caring for people. The core idea is that all organizations, regardless of size or industry, need to recognize and invest in this crucial aspect.
The unique aspect of this movement would be its foundation in science and evidence-based approaches to leadership development. In a world brimming with information, often leading to confusion and misdirection, it’s essential to steer clear of fleeting trends and unsubstantiated claims. This movement would emphasize harnessing nearly a century’s worth of leadership literature and research, transcending popular press narratives and short-lived fads.
The goal would be to educate organizations on the importance of implementing leadership strategies that are backed by solid research and proven effectiveness. By promoting an evidence-based approach to leadership, we can ensure that organizations are not just chasing the latest trends but are making informed decisions that lead to sustainable and impactful leadership development.
This movement would not only aim to transform organizational cultures but also to fundamentally improve the way leaders are nurtured, resulting in a ripple effect of positive change across various levels of the workforce. The ultimate aim is to create a global organizational landscape where effective, empathetic and informed leadership is the norm, leading to healthier, more productive and more fulfilling work environments.
How can our readers further follow you online?
Follow me on LinkedIn: https://www.linkedin.com/in/li3mcmu/
You can also find a lot of my past posts on : https://fisher.osu.edu/blogs/leadreadtoday/author/meng-li
Thank you for the time you spent sharing these fantastic insights. We wish you only continued success in your great work!
About the Interviewer: Athalia Monae is a product creator, published author, entrepreneur, advocate for Feed Our Starving Children, contributing writer for Entrepreneur Media, and founder of Pouches By Alahta.
