Big Ideas: “How advertisers can funnel a percentage of their media spend back to people and social causes” with Sue Fennessy, CEO of WeAre8

When we shift 3% of the current media spend back to the people, $10 billion will be injected into people’s pockets and causes they care about. The economic impact is social impact and I cannot think of any better way to pump money into the economy. A federal reserve statistic states that 40% of all Americans cannot find $400 in an emergency. It is our mission to change that!

As a part of my series about “Big Ideas That Might Change The World In The Next Few Years” I had the pleasure of interviewing Sue Fennessy CEO of WeAre8 — a digital ecosystem that enables brands to sponsor millions of people directly, rewarding them for their advocacy at scale. Sue and her team have created a future where every person will be valued and sponsored directly by brands. Obsessed with restoring humanity to digital platforms, Sue is a self-confessed data nerd, who previously founded the Standard Media Index (SMI) in 2008, and transformed visibility into the global ad market. Through…