“How Extremely Busy Executives Make Time To Be Great Parents”, With Jennifer McGhee and Dr. Ely Weinschneider

We have a ritual to eat dinner together every night and share roses and thorns (the highs and lows) for the day. This cultivates an environment where my son feels comfortable sharing things that are going on in his life in a casual setting rather than just when there is a crisis. I also put him to bed every night, and we have our own bedtime routines that we go through together, and I think that those kinds of habits are a good way to ground us in our home and in our family even when we have chaotic schedules to uphold.

As a part of my series about “How extremely busy executives make time to be great parents” I had the pleasure to interview Jennifer McGhee. Jennifer is a Managing Partner/ Co-Founder/ General Manager of VOCO, with an outstanding track record, who has excelled in both Fortune 500 and entrepreneurial environments including ConAgra, Abbott Nutrition, Mike’s Hard Lemonade, Gatorade, Boulder Brands, Atkins and Coleman Natural on both the client and agency side. She was a key member of the Senior Leadership Team at Atkins that established the infrastructure to rebuild the brand and drive growth, doubling sales and tripling earnings in just three years, eventually leading to it’s successful sale. Jennifer also worked with a Private Equity firm to purchase 6 national and organic meat companies. She created the strategy and led the execution to expand from natural food retailers to conventional grocery channels, leveraging shopper insights to successfully communicate the benefits of natural/organic meat and poultry to retailers and consumers within traditional retail. They achieved distribution in over 1,000 traditional outlets with annual sales growth of $122 million. Jennifer is a graduate of the Mays Business School at Texas A&M with a well-rounded skill set including strong leadership, strategic thinking, consumer understanding, innovation, and a track record of attracting and developing talent.


  1. We have created a special ritual at night to tell stories and read together before bedtime. This brings us both together at the end of every day and puts us in the right frame of mind before we fall asleep.
  2. I make sure and tell my son how much I love him every day. And tell him how important he is to me. I don’t think this can happen enough.
  3. We make at least four meals at home each week and get together as a family so we can share our day together. Not every family does this but gathering around a table to break bread is a tradition that my family valued growing up, and we value it today.
  4. I schedule time for doing an activity of my son’s choosing. It’s usually a sports activity where we play basketball or catch together, and he enjoys being active with me just as much as I enjoy it back.
  • Listen more than you speak
  • Trust your inner compass
  • Always take the risk that takes us somewhere new
  • Anything is possible
  • Hard work pays off
  • Never be afraid to do the unexpected
  • There’s always more to learn

Authority Magazine

Leadership Lessons from Authorities in Business, Film, Sports and Tech. Authority Mag is devoted primarily to sharing interesting feature interviews of people who are authorities in their industry. We use interviews to draw out stories that are both empowering and actionable.

Dr. Ely Weinschneider

Written by

Dr. Ely Weinschneider is a Licensed Clinical Psychologist, writer, and speaker based in New Jersey.

Authority Magazine

Leadership Lessons from Authorities in Business, Film, Sports and Tech. Authority Mag is devoted primarily to sharing interesting feature interviews of people who are authorities in their industry. We use interviews to draw out stories that are both empowering and actionable.

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