Authority Magazine
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Authority Magazine

How Jennifer Hicks of ‘Capital Fund Law Group’ Tackles The Extreme Work Life Balance Of Being A Woman Business Leader During Covid-19

I think that the biggest challenge-turned-opportunity during this pandemic on the business front has been finding new and effective ways of maintaining professional relationships without personal interaction. Much of my day-to-day job is steeped in relationship building, personal connections, and meeting people face-to-face. When the first stay-at-home orders hit and the world essentially shut down, I made sure that my Zoom account was up and running and I started organizing events — happy hours, vendor meetings, client get-togethers and so forth. I know where my best attributes are and connecting people is key in my success. I had to just make it work virtually!

I also think that many people in the industry and beyond came to realize just how much women have on their plate with work life and home life. We have been put on stage and I think that it is a good thing. The fact that women are doing so many good things for their various job roles and raising the next generation of kids is something for which we are finally gaining recognition. I do not believe that we will go back to a world where work and personal lives are kept parallel, without ever touching. For women in general, this can be turned into a positive going forward, where for many women, they are just as, if not more, productive working from home, and guess what? Morale and loyalty will increase with the women that truly benefit from being able to work from home, especially new moms that may not have the option of three month paid maternity leave. Not only can they continue to be an integral member of their company, but they are given the opportunity to be there with their newborn, as well. New dads, too!

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