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How Tiffany Saldibar of Dailymotion Tackles The Extreme Work Life Balance Of Being A Woman Business Leader During Covid-19

Life is short and we all need to remember that we work to live, not live to work. I’ve also been a lot more transparent with my family about what I’m working on, what my daily obligations are and figured out the right moments to let my kids make their star appearances on zoom calls.

The Covid-19 pandemic has affected nearly every aspect of our lives today. Many of us now have new challenges that come with working from home, homeschooling, and sheltering in place.

As a part of our series about how busy women leaders are addressing these new needs, I had the pleasure of interviewing Tiffany Saldibar of Dailymotion.

Tiffany is currently the Director, Sales Marketing & Customer Success at Dailymotion where she oversees all B2B marketing initiatives and client engagement for the US, Canada & Latin America regions. When not on Zoom, she can be found tending to her two young sons and two dogs (also boys), living in NYC.

Thank you so much for doing this with us! Before we dig in, our readers would love to “get to know you” a bit better. Can you share with us the backstory about what brought you to your specific career path?

Thank you so much for having me, I am excited to discuss this topic! I like to refer to myself as having had the “trifecta” effect where I’ve been fortunate to spend the majority of my career in digital media and advertising while seeing all 3 main facets: the media agency side, the client side, and now the “sales/vendor” side. I’ve always loved the industry, but I wasn’t sure what side I wanted to build my career on, I just knew I had to explore them all so I could learn as much as possible. I’m now at the point where I can say I use the skills I’ve learned from each area in my current role at Dailymotion and it has been invaluable! Prior to my current role, I had this deep desire to explore entrepreneurialism and worked for myself as a strategic marketing consultant for 4 years which taught me this level of grit that no other job could have. However, working alone can get quite lonely which led me to exploring this opportunity here at Dailymotion. At this point in my career, I can give a perspective that no one else really has.

Are you working on any exciting new projects now? How do you think that will help people?

Yes! I’d be remiss not to talk about the focus of my role — to build the Dailymotion brand in North and South America. It’s a very exciting opportunity and I look forward to introducing more users to the platform and all its great content. I’m very much looking forward to giving people a new place to consume video content without having to worry about the caliber of it or if it’s being heavily censored. We only feature professionally produced content and curate a very neutral place to come to watch — whether it’s for entertainment, news, or sports which not a lot of our competitors can say at the moment. I think this will be helpful to people everywhere — to highlight that there’s more to see and learn about outside of their respective algorithmic social bubbles. People deserve more neutrality so that they can formulate their own, better-educated opinions.

The Covid-19 pandemic has affected nearly every aspect of our lives today. Can you articulate to our readers what are the biggest family-related challenges you are facing as a woman business leader during this pandemic?

Absolutely. The biggest challenge is that it has changed every single thing about what it means to be a working parent and spouse. It’s changed what my kids and spouse expect of me and vice versa while also shaking some of my core beliefs that I’ve realized no longer serve me. To be challenged in such a way is quite confronting and if you don’t honor that, sit with it and really truly accept it, then you’ll find yourself resisting it constantly and holding on for dear life to what “used to be,” which only makes things harder. Having my family need me now more than ever, has created many moments where I’ve had to face the fact that I sometimes can be more controlling than I cared to admit, there were times where I’ve prioritized work over my family in the past and I’ve had a habit of taking on too much without knowing how to ask for help. I always had to do it all and always be “on”.

Can you share what you’ve done to address those challenges?

Opening myself up to being able to sit with the guilt because of my actions, figuring out where else my “patterns” have been showing up in my life and how to get ahead of them. I’ve realized that a lot of my patterns were rooted in this archaic belief system of, you always have to be proving yourself to others. I’ve since been able to let go of a lot of that and just keep perspective by prioritizing the mental and physical health of myself and my family and realizing that there is no replacement for being present. Life is short and we all need to remember that we work to live, not live to work. I’ve also been a lot more transparent with my family about what I’m working on, what my daily obligations are and figured out the right moments to let my kids make their star appearances on zoom calls.

Can you share the biggest work-related challenges you are facing as a woman in business during this pandemic?

Realizing that you cannot do it all nor it is your responsibility to do so. Working a solid 8+ hours straight through before picking up your kids is no longer an option. You can’t be there for everyone at work when they need you, keep those tight deadlines or take on those extra projects to “prove you deserve a seat at the table”. We as women tend to take on more and more with a willingness to help everyone but often end up with our cup half full or worse — totally empty! It totally impacts how you show up for yourself and for others on your team in a negative way. You end up becoming impatient, insensitive, short-sighted and there’s simply no room for that when you have a team to run. Now more than ever, companies need empathetic, genuine leaders who lead by example.

Can you share what you’ve done to address those challenges?

Similar to what I shared earlier, it’s been incredibly important to keep perspective but also to just be honest and let people in a bit. I’m a firm believer that it’s impossible to leave “work at work and home at home” — it just does not exist anymore. I’ve accepted that, and I welcome it with open arms on my team. I encourage honesty, check in often and always, always thank people for their contributions. I let people see me at my best and worst so that it’s very clear that I prioritize things the best way I know how — family first and business second. I also reinforce the importance of setting personal and professional boundaries to ensure a balance between work and life. No one can do their best work when they’re overwhelmed and that type of pressure is bound to spill over into personal life. I can only hope that I inspire my team to do the same now and in their future careers.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

It’s impossible to pick just one! There are so many that I find very relevant right now in helping me navigate my current role — in life and at work. A few of my favorite are:

  • Be responsible for the energy you bring to the room
  • Always be clear and kind
  • Manage your own expectations of others and you’ll never be disappointed

All of these are so relevant because a critical part of being a good leader is being incredibly self-aware. You need to understand your own strengths and weaknesses so that you can delegate effectively while communicating your expectations of others in a very clear but respectful way. You cannot afford to assume that others can read your mind. If you need something, ask. If you want something done a certain way, explain it. Don’t be upset at the outcome when you haven’t set your people up to succeed. By the way, this applies to spouses and kids too! You’d be amazed at the results you have when you choose to communicate clearly and kindly.

How can our readers follow you online?

It’s best to connect with and reach me on Linkedin: https://www.linkedin.com/in/tiffanysaldibar/

Thank you so much for sharing these important insights. We wish you continued success and good health!

Thank you so much for this opportunity and same to you and your loved ones!

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