“How to Become the Center of Influence Through Designer Podcasting” with Sarah Lincoln and Michael Coleman of the The Boston Designcast

Tracy Hazzard
Authority Magazine
Published in
7 min readAug 12, 2019

“Always be polite and if a guest doesn’t want to be on the show, leave the opportunity open in case they change their mind.”

As part of my series of interviews about “5 things you need to know to create a “binge-able” podcast”, I had the pleasure of interviewing Boston, and Massachusetts in general, is a design force. Innovation and design is just as much part of our history as tea in the harbor. At AIGA Boston we want to share the cool things that people are doing in the city and how design is flourishing. From the boom of tech companies in the seaport district, to the tradition of print in Cambridge and everything in between The Boston Designcast is here to highlight the design that shapes how we live and where you can find it.

Thank you so much for doing this with us! Can you tell us the “backstory” about why or how you got started as a podcaster?

We are Sarah Lincoln and Michael Coleman of AIGA Boston, and we started the Boston Designcast. For some context, AIGA is the largest professional design organization in the country and Boston is the seventh largest chapter. For most of the organization’s history, it’s been largely event-based. We saw an opportunity for a podcast to bring content that has been successful for our in-person events and make it more accessible to folks. Not to mention, easier to produce logistically because we don’t have the pressure to sell tickets, book a venue, or find catering. The podcast highlights interesting and important work that designers, and other creatives are doing in Boston in a way more people can access. For folks who are getting started in their career, new to the city, or looking for fresh perspectives on the craft and practice of design, they can use the podcast as a tool to connect with the rest of the community.

Can you share a story about the most interesting thing that has happened to you since you started podcasting?

Michael: “We have met a lot of great people, most recently the man who designed the Papyrus typeface.”

Tracy Hazzard
Authority Magazine

Podcasting Expert Strategist; Host of 7 top podcasts: The Binge Factor; New Trust Economy; Feed Your Brand; Product Launch Hazzards; WTFFF?! Podetize Co-Founder