“How to Become the Center of Influence Through Insider Podcasting” with Mark Ramsey of the Inside Star Wars Podcast

Podcasting is hard. It takes time and a lot of work. Just because “anybody can launch a podcast” doesn’t mean EVERYBODY should. And it especially doesn’t mean YOU should.

As part of my series of interviews about “How to Become the Center of Influence Through Podcasting,” I had the pleasure of interviewing Mark Ramsey. Ramsey has consulted with and delivered projects for numerous media, publishing, and digital brands over his career, including Apple, iHeartMedia (Clear Channel), Pandora, CBS, Bonneville, Sirius XM, U-T San Diego, EA Sports, and more. His latest podcast Inside Star Wars, produced by Wondery, came out in May of 2019.

Ramsey has authored two radio industry bestsellers, Making Waves: Radio on the Verge and Fresh Air: Marketing Gurus on Radio. His blog at Mark Ramsey Media is among the most popular in audio entertainment and information industry, and he is a popular speaker at radio and related industry events.

Ramsey is a Research Fellow with Coburn Ventures, change consultants to some of the world’s largest companies. He also serves on the board of the Broadcast Film Critics…