“How to Become the Center of Influence Through Original Podcasting” with Maggie McGuire of the Pinna Original Podcast

Tracy Hazzard
Authority Magazine
Published in
10 min readSep 17, 2019

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Maggie McGuire of the Pinna Original Podcast

Audio inherently activates imagination — and we love the idea of activating listeners in new ways through audio. We think about what listeners can be doing, how they can be participating while listening.

As part of my series of interviews about “How to Become the Center of Influence Through Podcasting”, I had the pleasure of interviewing Maggie McGuire. She is CEO of Pinna, ​an audio-first children’s media company offering the only ad-free, audio on-demand streaming service that delivers breakthrough, original audio programming as well as aggregates and curates podcasts, audiobooks and music just for kids. A seasoned media executive with deep experience in cross platform brand strategy, product/content development and innovation, Maggie most recently was vice president of eScholastic, the digital division of Scholastic. Prior to her 15-year tenure with Scholastic, Maggie’s experience in children’s media included positions with Viacom, Cablevision and JP Kids. Maggie began her career as​ a teacher recruiter for Teach for America and led the team that launched the International Baccalaureate’s Middle Years Programme

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Tracy Hazzard
Authority Magazine

Podcasting Expert Strategist; Host of 7 top podcasts: The Binge Factor; New Trust Economy; Feed Your Brand; Product Launch Hazzards; WTFFF?! Podetize Co-Founder