“How to Become the Center of Influence Through Original Podcasting” with Maggie McGuire of the Pinna Original Podcast

Tracy Hazzard
Authority Magazine
Published in
10 min readSep 17, 2019

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Maggie McGuire of the Pinna Original Podcast

Audio inherently activates imagination — and we love the idea of activating listeners in new ways through audio. We think about what listeners can be doing, how they can be participating while listening.

As part of my series of interviews about “How to Become the Center of Influence Through Podcasting”, I had the pleasure of interviewing Maggie McGuire. She is CEO of Pinna, ​an audio-first children’s media company offering the only ad-free, audio on-demand streaming service that delivers breakthrough, original audio programming as well as aggregates and curates podcasts, audiobooks and music just for kids. A seasoned media executive with deep experience in cross platform brand strategy, product/content development and innovation, Maggie most recently was vice president of eScholastic, the digital division of Scholastic. Prior to her 15-year tenure with Scholastic, Maggie’s experience in children’s media included positions with Viacom, Cablevision and JP Kids. Maggie began her career as​ a teacher recruiter for Teach for America and led the team that launched the International Baccalaureate’s Middle Years Programme, an international curriculum designed for students aged 11 to 16, offered in schools worldwide. She holds an MA in Educational Theater from New York University and a BA in English Literature and Philosophy from Boston College.

Thank you so much for doing this with us! Can you tell us the “backstory” about why or how you got started as a podcaster?

Pinna launched in 2017 as a pilot project under Panoply Media and is now a stand-alone entity backed by Graham Holdings Company. Pinna is an audio-first children’s media company, producing kid-safe and age appropriate podcasts for children ages 3–12. I have an extensive background in both children’s digital media and education. I was a Language Arts and Literature teacher for 8 years which led to a career in children’s digital media development working with JP Kids, Cablevision, Viacom and Scholastic. I came on board to further develop the vision of the Pinna service and lead Pinna’s…

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Tracy Hazzard
Authority Magazine

Podcasting Expert Strategist; Host of 7 top podcasts: The Binge Factor; New Trust Economy; Feed Your Brand; Product Launch Hazzards; WTFFF?! Podetize Co-Founder