“I would advise those individuals that do not belong in a community of Subject matter experts to not even attempt to start a Podcast. Simply because your missing the critical piece for success.”
As part of my series of interviews about “How to Become the Center of Influence Through Podcasting”, I had the pleasure of interviewing Jameson Sharp. He is an accomplished Kansas City Businessman who trains the Martial Art, Gracie Jiu Jitsu, better known as Brazilian Jiu Jitsu. While exploring ways to help his Team Mates of Gracie Humaita Kansas City & Their BJJ Competition Team “Team Megaton”, Sharp began hosting and producing the Jiu Jitsu Takedown Podcast. Ultimately landing him & his team mates in the spotlight of the Brazilian Jiu Jitsu fight world.
Thank you so much for doing this with us! Can you tell us the “backstory” about why or how you got started as a podcaster?
Early this year, I had brought up the subject with my Gracie Humaita Team Mates & Instructors Micheal Graeber, Carlos Vargas, and Sean Liebig the need to create content for our Brazilian Jiu Jitsu Academy. And since I have the most experience being out front in the Media, I was the one who took the lead. And basically I became the Host. The aim of the podcast is to learn more about the backgrounds & stories of my Guests, while exploring subject matter related to Brazilian Jiu Jitsu. Thats how this fun project began.
Can you share a story about the most interesting thing that has happened to you since you started podcasting?
A. Interestingly since I began hosting and producing the podcast, many in the Brazilian Jiu Jitsu community have stood up and taken notice. The outpouring of support has been just incredible. I was in no way known in the Brazilian Jiu Jitsu world. Until I professionally & personally interviewed the man himself “Royler Gracie”. I was completely blown away the day I found out one of the sons, of the Royal family of Brazilian Jiu Jitsu, was on board with sitting down with me for a professional interview. That has to be the most interesting things that has happened since I began Podcasting. And I must add, I am really Grateful to my team & Professor Michael Graeber for making it all this possible.
Can you share a story about the biggest or funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?
When I started, me & Mike Graeber began sitting down creating content, the biggest mistake I made was not being prepared as a Host. Not only did I struggle with topics to cover. But I had no clue how to steer the conversations, as to not get off track. So if you are out there reading this. My advice is, Be prepared with questions and ready to steer the conversation. Most importantly stick to the topics. So the Podcast does not become a mashup of different topics that have no bearing on the subject your covering. Stay relevant and entertaining.
How long have you been podcasting and how many shows have you aired?
I have officially been Podcasting with my Teammates for one full season or 6 months of content. It’s not much, but the incredible guests in the Brazilian Jiu Jitsu community keep saying yes to interviews. So I must be doing something half right. Laughing and Smiling. I have heard rumblings in the BJJ community, people are absolutely devouring every episode. And that is a great indicator. Im completely confident as time goes on this Podcast will begin to gain more influential guests in the Fight world, including the Ultra Competitive Elite Brazilian Jiu Jitsu community.
What are the main takeaways or lessons you want your listeners to walk away with?
- If I were to offer and share some key takeaways from the Podcast to listeners it’s this. I would like for them to be able to listen and feel they are right there in the conversation with us. Thats one of the reasons I video record every episode. I would love to give people listening and watching these takeaways,
-Everybody starts Brazilian Jiu Jitsu as a beginner. Don’t be Intimidated to start.
-Everybody’s journey is different, learning about more experienced pro’s BJJ journeys is honestly interesting and speaks directly to beginners.
-While we are talking we dive into and grapple with subject matter that may be controversial or difficult topics. But this makes things interesting.
-Ultimately this podcast is about educating & entertaining its listeners & watchers. So they are able to lose themselves in the content for a few minutes of their busy lives.
Can you share with our readers the five things you need to know to create an extremely successful podcast?
Podcaster Influencer, Jameson Sharp of the Jiu Jitsu Takedown Podcast shares the best ways to:
Book Great Guests. The best way to book guests for your growing podcast, is to concentrate on the experts in your industry who are local, when you interview them, be mindful that they know other people in your niche. So when your done with their interview be sure to ask them for a introduction or referral and reach out to the person. This keeps your Podcast in business. Creating new opportunities expanding your footprint one guest at a time. This is why I began hosting Jiu Jitsu Takedown podcast with our family & friends in Brazilian Jiu Jitsu, next thing you know people and Professional Mixed Martial Artists, and Fighters began reaching out asking if I would be interested in hosting a sit down and conversation with them. It’s amazing how when you share success you and your podcast will grow.
Increase Listeners. Increasing Listeners to your Podcast is something you will need to experiment with, and what I mean by this is research topics and keywords people in your niche or industry are actively having a discussion about or are searching for. This gives you basis for more deeper conversations including creating great specialized content. When we first began our Jiu Jitsu Podcast we just talked about BJJ & Gracie Jiu Jitsu topics and stories people were more likely to pay attention to. This has paid dividends. If you want people to engage you and the podcast, be relevant. It’s that simple.
Produce it in a Professional Way. The best way to produce your content in a professional way, is to have a basic understanding that listeners like simplicity, use different techniques to capture your podcast, I use a Smartphone along with Audio software (IMOVIE) to create our podcast. Its worked efficiently and has increased public interest in our Brazilian Jiu Jitsu Podcast. Using video also gives me options when creating Social Media Content. When I first started, I looked at how other people around the web began podcasting with just a smartphone. And today its easier than ever. Don’t worry about quality when first starting. Worry about quality content or creating conversations by, with, and through audio and video content.
Encourage Engagement. Social Media, use it to your advantage, when encouraging engagement with your content or podcast, be mindful the people closest to you and who support you will be the ones leading conversations. If you would like to increase peoples engagement use strategic mentions or suggestions during the podcast so people out there on social media respond with their thoughts on the subject or topic being discussed. It really just works! My Gracie Jiu Jitsu podcast is shared by video and audio to multiple social media platforms in Video and Audio forms. Its a winning strategy as its gained traction as the leading midwests premiere Brazilian Jiu Jitsu Podcast. It’s hard work but its definitely worth it.
Best Way to Monetize. The best way to monetize your podcast is to be proactive and seek out industry specific sponsors, or companies that could benefit from the traffic associated with your podcast. Cold Call them and be sure to offer value up front then ask if they would be willing to sponsor your podcast. When I first began our Podcast I immediately saw the value in having Gracie Humaita Kansas City sponsoring it, simply because it was a no brainer to have my home Gracie Jiu Jitsu Academy benefit from the traffic generated from the Podcast audience itself.
From your vantage point what are some of the reasons why a person should consider creating a podcast series?
I feel everybody has something to offer their community in general, but if you can really probe specialized subject matter or topics with Subject matter experts. Your going to have a winning strategy whatever niche subject you decide to grapple with and explore. If you want to become professionally known as a expert in a certain topic or Business. Create & Host a podcast and invite the industry experts or Influencers while producing original native content.
Nowadays it seems as if everyone is trying to jump on the podcast bandwagon. Are there people to whom you would advise to avoid podcasting and instead focus on another medium?
Absolutely, if your trying to Podcast and you are not clear on the topic or subject matter your covering? Then I would avoid wasting your time attempting to jumpstart your podcast. It just will not work. Simply because their are so many podcasts out there that really just become white noise. I would also advise those individuals that do not belong in a community of Subject matter experts to not even attempt to start a Podcast. Simply because your missing the critical piece for success. I would advise them to start a Youtube Channel instead. And go build from there. If you do create a podcast, be sure to start conversations. That will ensure your efforts success.
How has your position as a podcast host and a person of high authority, impacted your business, sales, and/or increased your opportunities? Can you share a story with us?
In the world of Business I am definitely considered to be an accomplished rising business, and political personality. But in the world of Brazilian Jiu Jitsu? I really do not consider myself an expert, my guests are the experts. This no doubt is having an effect on how people perceive me in the BJJ community. Truth is I am NOT any better than any other students, or my team mates out there. I just happen to be a student that is the point man who is creating original content. Our Academy GracieHumaitaKansasCity.com has absolutely seen an uptick in new students, because of my efforts. You must also understand the Martial Arts community & Brazilian Jiu Jitsu community is extremely small. So I am no doubtedly being talked about in the Brazilian Jiu Jitsu community. Elizabeth Henderson & Tyson Kilbey are close friends of mine in the Kansas City Brazilian Jiu Jitsu scene. They’re both instructors of Gracie Jiu Jitsu, one Friday night Elizabeth turns to me and says “Doc I was out in Downtown KC, and I saw a Gracie Humaita Sticker on Car, And asked the person, Do you know Sharp Jameson? The guy said Absolutely!.” Furthermore Its comically strange to have people I have never met personally. Randomly approaching me at MMA Fights, and BJJ Competitions, to share they like the Podcast and wanted to say Hi.
What makes your podcast binge-listenable? What do you think makes your podcast unique from the others in your category? What do you think is special about you as a host, your guests, or the content itself?
The feedback I am receiving in the community about what makes “Jiu Jitsu Takedown Podcast”, binge listenable? Is the interesting dynamic where a student sits down with the elite of the Brazilian Jiu Jitsu community. Takes the initiative and begins learning the back stories or narrative of these amazing Fighters & Educators. And asks questions the audience would ask if they were there. That is what makes this Podcast very unique and special.
Where can our readers find you on Social Media?
If You Would Like To Connect With Me I Would Welcome That! Search For Jiu Jitsu Takedown Podcast & Connect with Jameson Sharp personally at:
Is there a specific high-value guest (obviously still living) that you would love to interview on your show, and why? He or she might just see this when we tag them!
If I could make a Public request to interview, and train with anyone it would be none other than The UAE’s Sheikh Tahnoon Bin Zayed Al Nahyan, other wise known in our fight world as “The Black-Belt Sheikh”. Sheikh Tahnoon Bin Zayed Al Nahyan trained and received his Black Belt under Mestre Renzo Gracie. Sheikh Tahnoon Bin Zayed Al Nahyan has done so much for Brazilian Jiu Jitsu, and Mixed Martial Arts. That I would be absolutely crazy, NOT to ask him for the privilege of guest hosting an Episode with me. I really am a HUGE fan of him personally, his work as a BJJ Educator, not to mention the UFC, and creating ADCC.