The podcast builds awareness of what I do in my career, and also sends listeners back to the private products offered that are based on the same content and issues that land listeners at our show in the first place.
As part of my series of interviews about “How to Become the Center of Influence Through Podcasting”, I had the pleasure of interviewing Dr. Will Cole , who was named one of the top 50 functional medicine and integrative doctors in the nation. He’s also a health expert for mindbodygreen and goop, as in Gwyneth Paltrow’s lifestyle brand. One of the podcasts Dr. Cole hosts, GoopFellas, is goop’s first spinoff podcast and tackles tough topics. A play on “Goodfellas”, Dr. Cole and his co-host Seamus call themselves wellness gangsters, giving their manly perspective on everything from men’s health and wellness to relationships, vulnerability, and even shame.
First Rule of Influence: Pave Your Own Path
Dr. Cole is not only forging new paths in functional medicine, but he’s also exploring men’s health topics that plenty just don’t talk about. Pushing the boundaries in areas where his knowledge is very strong has allowed Dr. Cole to collaborate with the likes of Paltrow and other celebrity brands. At Cole Natural Health Centers, acting as senior clinic director, Dr. Cole is uniquely skilled at finding the root physiological, biochemical and hormonal causes underlying many diseases. Dr. Cole has made it a routine to break free from the limiting approaches we see in standard care,
“These approaches most often call upon drugs and hormones as a first defense against these diseases without a real inspection as to the root underlying causes and contributing factors to each individual’s presenting complaints.”
And this approach, of breaking free, of taking a different perspective, carries over into the episodes we hear on both of his podcasts.
Podcasting Amplifies Influence
“When podcasts first started to get popular, I always entertained the idea of starting one but it never really felt right. It wasn’t until my good friend Jimmy Moore reached out to me about co-hosting his popular KetoTalk podcast that it made sense as it was right before I started writing my book Ketotarian. Then, when I was approached to co-host the GoopFellas podcast — a spin-off of the popular goop podcast — it made sense again to broaden inspire another group of people to reach for optimal health.”
Through Podetize, we’ve encountered plenty of authors who understand the value in podcasting, and have chosen this vehicle as the delivery method of promoting and selling their soon-to-be released, or recently released books. Authors who host or co-host podcasts find themselves in a much larger circle of influence, solidifying their place as an expert much quicker.
While the GoopFellas podcast is just getting started, KetoTalk opened the doors for many people who listen to Dr. Cole’s clinic to get more answers about their health. Episodes became a way he could meet listeners where they were, and join them on their health journey, to show them how to find better health. This almost altruistic approach, a personal investment in listeners health, has amassed Dr. Cole success in podcasting and his practice.
Crystal Clear Direction
The podcasts with the most influence are always the shows with clear direction. It’s so much easier for your audience to find you when you’re talking directly to them. This crystal clear direction is how influencers on any platform find sustainable success early on. To achieve this, you have to have to have a few things figured out:
● Know who you are.
● Don’t shy away from who you are.
● Don’t water down who you are.
It’s often that these influencers we talk with tell us this because they learned quickly that if you are yourself, your show won’t be for everyone, but the listeners who show up will engage, show loyalty, and will give you the best referrals. This level of direction and knowing who he is and sharing that with listeners has allowed Dr. Cole to tune into two niche markets with profound and intuitive messaging.
“KetoTalk is great because it is a place just for people following a keto diet have their questions answered and become part of a tribe of other like-minded people. I am excited for GoopFellas as we are finally starting to open the door to men interested in wellness and creating a space just for them. It’s showing men that they can prioritize health and self-care and hopefully change the narrative that these things are mainly for women.”
Transformations Happen Easily
In life, in podcasting, within influence- if the platform or foundation is right- transformations happen easily and often. Dr. Cole has tapped into this in his practice and doubly with his podcasts. He offers his clients and his listeners a platform, the beginning steps of transformation into overall well-being.
“My co-host, Chef Seamus Mullen, himself almost died from rheumatoid arthritis, and I spend my days helping people uncover and overturn the roots of dis-ease. Together, we work to bring people out of their dark night and into their purpose.”
5 Things You Need to Create An Extremely Successful Podcast
Top 5 best ways to… right here, right from this center of health and wellness influencer, on what it takes to become the center of influence in your startup or podcast.
Podcaster Influencer, Dr. Will Cole of the Keto Talk Podcast shares the best ways to:
● The best way to book guests:
○ I rely heavily on the network of people I know in the wellness world. Building those relationships early in my career has served me well.
● The best way to increase listeners:
○ Never shut up about your show. We talk about the show anywhere we can, all the time, every single day. That passion is contagious.
● The best way to produce a professional podcast:
○ Have someone who knows what they’re doing, if it’s not you.
● The best way to encourage engagement:
○ Good content naturally encourages engagement. We ask a lot of questions and our listeners tend to follow suit. Set the tone for questions and engagement to be normal with your own curiosity.
● The best way to monetize:
○ The podcast builds awareness of what I do in my career, and also sends listeners back to the private products offered that are based on the same content and issues that land listeners at our show in the first place.