How to Create a Fantastic Work Culture: “Allow Your Employees to Have a Voice,” Says Neil Cawse of Geotab

Carly Martinetti
Authority Magazine
Published in
8 min readJan 28, 2020

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Today I had the pleasure of interviewing Neil Cawse, the founder of Geotab Inc. Neil is an accomplished business leader, entrepreneur and engineer who has been founding and running his own businesses since 1992. In 1998, Neil sold his software development company with over 100 engineers to Datatec. In 2000, Neil founded Geotab Inc., which is now the largest telematics company in the world, as measured by new vehicle subscriptions on a yearly basis. Geotab has been voted one of the 50 fastest growing tech companies in Canada and has been ranked in the top 200 in North America for the last four years. Neil at heart is an engineer and this passion keeps him involved in the day-to-day engineering and design of Geotab’s systems. Neil believes that Geotab’s success stems from the company’s integrity, its forward-thinking ideals and foremost the customer receiving the right solution. In 2015, Neil Cawse was named Ernst & Young Entrepreneur of the Year Ontario.

Thank you so much for doing this with us! Can you tell us a story about what brought you to this specific career path?

A little over 20 years ago, I sold my IT business in South Africa at the height of the IT bubble and emigrated to Canada. I had a strong interest in software and leading edge technology and looked for practical uses for things like GPS. After much research and preparation, I started Geotab in the basement of my home in Oakville, Ontario, with a few of my family members and close friends. The intention was to focus on IoT for business and outsource as much as possible. Early on though, we realized the importance of Big Data, IoT, SaaS and Business Intelligence long before any of these fields were noteworthy.

Can you share the most interesting story that happened to you since you began leading your company?

Interesting may not be the right word but in the year 2019, Geotab has had the kind of success that would take many companies decades to achieve. In less than a span of 12 months, we were awarded many industry firsts. Geotab was ranked number one commercial telematics vendor worldwide by ABI Research. We were also awarded sole-telematics provider contracts by the State of Colorado, the State of California…

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Carly Martinetti
Authority Magazine

2x pet tech founder, publicist, writer, and dog mom. I love learning about what makes CEOs tick.