How to create a trusted, believable, and beloved brand, with Joyce and Jenny Tse, and Chaya Weiner

Authority Magazine
Oct 24, 2019 · 8 min read

It’s always a good idea to have open communication with your community. Whether it’s family, friends, other business relationships or mentors, always keep an open mind. Discuss ideas and learn new things from others. You’ll be surprised how often we drive ourselves into a dead end by trying to stick too closely with the established brand image! Take a step back, receive feedback and brainstorm, and that’s how you’ll get some fresh ideas.

As part of our series about how to create a trusted, believable, and beloved brand, I had the pleasure to interview Joyce and Jenny Tse, co-founders of Velvette. Chemical Engineer Joyce and Accountant Jenny Tse are sisters, but they are also the Co-founders of Velvette. Ever since they were little kids, they were interested in beauty. Shocked at the number of filler and harmful ingredients found in beauty products on the marketplace, they created their own skin & hair care products in order to take full of control of what they put on themselves.

Authority Magazine

In-depth Interviews with Authorities in Pop Culture, Business, Tech, Wellness, & Social Impact

Authority Magazine

In-depth Interviews with Authorities in Business, Pop Culture, Wellness, Social Impact, and Tech. We use interviews to draw out stories that are both empowering and actionable.

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Good stories should feel beautiful to the mind, heart, and eyes

Authority Magazine

In-depth Interviews with Authorities in Business, Pop Culture, Wellness, Social Impact, and Tech. We use interviews to draw out stories that are both empowering and actionable.