“How to Create a Trusted, Believable and Lovable Brand”, with Paige Arnof-Fenn

Be creative. How do you want people to think & feel after interacting with you vs. your competition? Brands like Apple and Virgin transcend the products they sell, it is about a lifestyle and way of life when you consider purchasing from them.

As part of our series about how to create a trusted, believable, and beloved brand, I had the pleasure to interview Paige Arnof-Fenn. Paige is the founder & CEO of global marketing and branding firm Mavens & Moguls based in Cambridge, MA. Her clients include Microsoft, Virgin, venture-backed startups as well as nonprofit organizations. She graduated from Stanford University and Harvard Business School. She is a popular speaker and columnist who has written for Entrepreneur and Forbes.

Thank you so much for doing this with us! Can you tell us a story about what brought you to this specific career path?

I did not plan on starting a company. I always wanted to go work for a large multi-national business and be a Fortune 500 CEO. When I was a student I looked at leaders like Meg Whitman & Ursula Burns as my role models. I started my career on Wall Street in the 80s…