Krista Karpowich of the Wag Out Loud Pawdcast On How To Turn Your Passion Into A Podcast
“Your audience is not going to engage unless you give them a chance. You have to ask them a relevant question upfront and give the statistic or the information and it works well. And these are quick things and people love to repeat these, and when they do that, they’ll usually tell their friend or coworker that they heard it on my show. Now I’m getting referrals too.”
Noticing that most dogs are getting sicker and living shorter lives, Krista Karpowich made it a mission to bring experts and dog enthusiasts together in a committed community to enhance the bond with our dogs, help them live longer, and be as happy and healthy as possible. On her Wag Out Loud Pawdcast, Krista’s show is dedicated to canine health, nutrition, and overall well being.
Narrowing the Niche
So many podcasters, or wannabe podcasters, that I speak with struggle with one thing: who is my audience? (Startups and entrepreneurs have the same problem). The reason? They’re often lacking passion, a vision, that one thing that…