How to Use Instagram To Dramatically Improve Your Business: “Identify who (what audience) you want to talk to and use hashtags to get involved in conversations”, With Zoé Bélisle-Springer & Candice Georgiadis

Candice Georgiadis
Apr 11, 2019 · 9 min read
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Identify who (what audience) you want to talk to and use hashtags to get involved in conversations. Hashtags not only make your content reach more people, but they’re also great for finding the discussions you want to take part in. Take for example Victor Valverde, of Kut Haus Salon in California, whom we interviewed for Phorest’s Instagram eBook. On his salon’s account, 60% of the communication is geared towards their general public consumer or ideal client, 20% towards the industry, and 20% to industry partners, such as brands like Oribe or L’Oréal. It’s all about finding that balance and understanding what drives your business. I won’t get into the whole “working with influencers” conversation because we could be here for days, but hashtags facilitate finding these people or brands you want to talk to.



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Authority Magazine

Leadership Lessons from Authorities in Business, Film…

Candice Georgiadis

Written by

Candice Georgiadis is an active mother of three as well as a designer, founder, social media expert, and philanthropist.

Authority Magazine

Leadership Lessons from Authorities in Business, Film, Sports and Tech. Authority Mag is devoted primarily to sharing interesting feature interviews of people who are authorities in their industry. We use interviews to draw out stories that are both empowering and actionable.

Candice Georgiadis

Written by

Candice Georgiadis is an active mother of three as well as a designer, founder, social media expert, and philanthropist.

Authority Magazine

Leadership Lessons from Authorities in Business, Film, Sports and Tech. Authority Mag is devoted primarily to sharing interesting feature interviews of people who are authorities in their industry. We use interviews to draw out stories that are both empowering and actionable.

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