“If I Could Inspire Any Movement, It Would Be A Going Scared Movement” With Jessica Honegger

Yitzi Weiner
Authority Magazine
Published in
13 min readAug 7, 2018

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“If I could inspire any movement, it would be a going scared movement. I believe all of us long to live a life of purpose. But fear holds us back. The movement I hope to inspire is one where women particular learn how to move through their fears and embrace a life of impact and meaning. It’s not about banishing fear entirely; we all know that’s impossible. Rather, it’s about recognizing those fears and deciding to go anyway.”

I had the pleasure of interviewing Jessica Honegger, the Founder and co-CEO of Noonday Collection, a socially responsible business that uses fashion to create meaningful opportunities for people around the world. Honegger launched Noonday Collection in 2010 as a fundraiser for her she and her husband’s adoption of their son from Rwanda, but the brand soon grew into a multi-million dollar business that today impacts 4,500 artisans across the globe. In 2015, Inc magazine named Noonday Collection the 45th fastest growing business in the US. Honegger shares the full Noonday Collection story…

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Yitzi Weiner
Authority Magazine

A “Positive” Influencer, Founder & Editor of Authority Magazine, CEO of Thought Leader Incubator