“If you are having trouble with a decision, do what’s hardest.” with Jennifer Twiner McCarron

If you are having trouble with a decision, do what’s hardest. It’s usually the right decision. For example, in December 2017, we turned down more than $20 million in production business because our team was at capacity, and the work wasn’t a good fit for our company’s values. This sounds crazy, and was a hard choice — but it was the best decision for my people and the company at the time.

As part of my series about strong female leaders, I had the pleasure of interviewing Jennifer Twiner McCarron, the CEO of Thunderbird Entertainment Group. In the role, she overseas Thunderbird’s factual, scripted and kids’ divisions. A producer at heart, she has played significant roles in the development of popular series such as Netflix’s Beat Bugs, and in the upcoming Princesses Wear Pants, an animated television series-based on Savannah Guthrie’s and Allison Oppenheim’s #1 New York Times best-selling book.

Thank you so much for doing this with us! Can you tell us a story about what brought you to this specific career…