“If You Are Looking To Enjoy Weekends And Evenings To Yourself, This Is Not The Job For You” With Reyne Hirsch

Yitzi Weiner
Sep 23, 2018 · 5 min read

“Working 9 to 5pm…. If you are looking to enjoy weekends and evenings to yourself, this is not the job for you. Breaking news happens all the time, clients have “brilliant ideas” at 1am, and getting materials ready for Monday morning pitches happens on Sundays.”

I had the pleasure of interviewing Reyne Hirsch of Outside the Box Media, a PR firm in Houston specializing in luxury brands, celebrities and personalities.

Thank you so much for your time. I know that you are a very busy person. Can you share your “backstory” with us?

How did you get involved in the PR industry purely by accident?

Can you share the funniest or most interesting story that occurred to you in the course of your career?

What are some of the most interesting or exciting projects you are working on now?

What are you most proud of?

I know your job is not easy. What drives you?

Based on your personal experience, what advice would you give to young people considering a career in PR?

You are known as a master networker. Can you share some tips on great networking?

Which skills do you think are most important to becoming a successful PR professional?

You are in a position of influence. How have you used your position and skill to bring goodness to the world?

What are your “5 Things I Wish Someone Told Me Before I Started” and why. (Please share a story or example for each.)

2. Less is more! Reporters receive pitches all day every day. If you don’t grab their attention in the first few lines, chances are they won’t read the rest of it. Make those first few words count.

3. Expectations will be high! Clients expect results almost immediately! Once you’ve been paid your retainer, the clock is ticking. You know it takes time to gain traction for your client (unless you are insanely lucky!) You need to set a level of expectation with your client early on, otherwise you’ll be asked often what is happening.

4. Working 9 to 5pm…. If you are looking to enjoy weekends and evenings to yourself, this is not the job for you. Breaking news happens all the time, clients have “brilliant ideas” at 1am, and getting materials ready for Monday morning pitches happens on Sundays.

5. Will Work for Free! You can spend a lot of time getting answers to reporters questions (or writing the entire story for them) only to never hear back, or have them use your quotes, yet not credit you, time and time again. Get used to it.

Authority Magazine

Leadership Lessons from Authorities in Business, Film…

Yitzi Weiner

Written by

A “Positive” Influencer, Founder & Editor of Authority Magazine, CEO of Thought Leader Incubator

Authority Magazine

Leadership Lessons from Authorities in Business, Film, Sports and Tech. Authority Mag is devoted primarily to sharing interesting feature interviews of people who are authorities in their industry. We use interviews to draw out stories that are both empowering and actionable.

Yitzi Weiner

Written by

A “Positive” Influencer, Founder & Editor of Authority Magazine, CEO of Thought Leader Incubator

Authority Magazine

Leadership Lessons from Authorities in Business, Film, Sports and Tech. Authority Mag is devoted primarily to sharing interesting feature interviews of people who are authorities in their industry. We use interviews to draw out stories that are both empowering and actionable.

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