Influencer Heather Binns Shares Her Top Selfcare, Wellness, and Beauty Tips

Authority Magazine
May 24, 2020 · 11 min read

You have to really be 100% committed to your venture otherwise it may not work, and even when you are 100% committed, it may not go as planned. But that’s one of the exciting parts of being an entrepreneur. In order to be successful, you have to learn from your mistakes, treat failure as opportunity and know why you are in your current career path.

At times it feels like wellness or elevating one’s well being, is diametrically opposed to high achievement and high performance in one’s career. The stress, mental energy, long hours, lack of restful sleep and preoccupation that result from a high-achievement life seem to directly inhibit wellness. And yet, in order to sustain the creativity, flexibility, mental acuity and resilience that are necessary for high performance, wellness and wellbeing of the mind, body and soul are also mandatory. So how do we achieve both? This is the question I’m hoping to answer through conversations with high-achieving leaders and influencers who are practicing their own philosophies about how to maintain their wellbeing.

As a part of our series about “Social Media Influencers Share Their Top Self Care, Wellness, and Beauty Tips, I had the pleasure of interviewing Heather Binns.

Health & Fitness Strategist, Heather Binns, is on a mission to inspire people to shatter self-imposed glass ceilings to reach their fullest potential and unprecedented levels of fulfillment. Heather is best known for helping people shed fat and building strength by customizing the latest valid and reliable techniques and strategies with meticulous attention to form. She endorses a positive mental attitude among her clients to create an ongoing sense of accomplishment backed by undeniable and realistic results.

Thank you so much for doing this with us! Our readers would love to get to know you a bit better. Can you share with us the backstory of how you came upon this career path and to where you are today?

I’ve actually been involved in fitness since I was a child as an athlete in school but officially got involved career-wise in 2006 when I first became a Certified Personal Trainer. I worked in the corporate world for over 10 years and bounced around from job to job trying to find something that I would truly enjoy doing day in and day out.

After each workday I would go for a run with friends or workout at the gym on my own. Back then it was mostly guys in the weight room and I was usually one of the only women in there with them lifting weights. I remember watching what they did and copying it since I had no idea what I was doing, but I really enjoyed feeling strong, tough and powerful.

One day a friend of mine suggested I become a personal trainer. I researched the position online as I rarely paid attention to them at the gym and decided to try it out. A well-known big box gym was hiring so I submitted my resume, went to an in-person interview and got hired on the spot with absolutely no experience. It’s kind of scary that I was probably hired based on looking healthy and fit, but it was the start of my new career in the health & fitness industry and I have been here ever since! You can learn more about me at

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

To be honest, there is not just one person who has helped me along the way to become successful, but many people. I am a firm believer in having a mentor help you see the bigger picture while being fully engulfed in your own world. Having someone guide you and providing constructive feedback is key in being successful and realizing your dreams, which is why I love consulting and mentoring others in a business sense and not just a personal sense in the health & fitness industry. A trainer needs a trainer and a coach needs a coach!

Can you share a story with us about the most humorous mistake you made when you were first starting? What lesson or take-away did you learn from that?

Something that is funny to me when I think back about it, and my husband can also confirm this, is how I was so strict in following “textbook” guidelines for training my clients. I was so set on not making any mistakes, that instead of focusing on what the client’s goals were and the possibility of boredom with simple movements, I used to start all of my clients with the same two exercises no matter what their level of fitness: single leg balance and single leg balance and reach.

I was so “black & white” and wanted to make sure everyone could properly perform these two balance and stabilization exercises before progressing them further, that I probably lost many clients sooner than I should have because I was boring the hell out of them.

It was good that I was making sure I progressed everyone safely, but I’m sure many of them, my husband being one of them, probably wondered what the heck I was having them do by standing on one leg balancing and then reaching that leg in and out. Yes, these two exercises can be very beneficial for some client needs, but not necessary for everyone to start at such a basic level. It makes me laugh just thinking about it now.

As an influencer, you have been blessed with great success in a career path that many have attempted, but eventually gave up on. In fact perhaps most people who tried to follow a career path like yours did not succeed. Do you have any words of advice for others who may want to embark on this career path but know that their dreams might be dashed?

Sure! Being in the health & fitness industry is definitely not easy. Most fitness trainers only last 1 to 2 years before leaving and embarking on another career. It’s a highly competitive industry with a trainer, coach or gym on what seems like every corner, especially in larger metropolitan areas such as Los Angeles, California where I am located.

You have to really be 100% committed to your venture otherwise it may not work, and even when you are 100% committed, it may not go as planned. But that’s one of the exciting parts of being an entrepreneur. In order to be successful, you have to learn from your mistakes, treat failure as opportunity and know why you are in your current career path.

Like I said earlier, a trainer needs a trainer and a coach needs a coach! So finding a mentor, consultant or coach to help you on your journey is vital. Sometimes it can be someone you look up to or someone who has the industry knowledge and experience that you don’t possess. Maybe someone who meshes well with what you’re trying to do and can provide you with a different outlook. Either way, having a support system is key!

Can you share with our readers some of your strategies you’ve used to build an engaged, loyal, and large online community?

Some of the strategies I use to build a targeted email list, social media followers and my clientele include:

  • Connecting with my audience
  • Providing value first
  • Building trust organically
  • Encouraging engagement
  • Increasing exposure
  • Outreach and public speaking
  • Teaching and educating
  • In-person and virtual coaching

You really need to be well-rounded with your approach and see what works and what doesn’t work. Then focus on what works. But keep in mind, that can change over time, so you need to regularly reassess what’s working.

Ok thank you for all that. Now let’s shift to the main focus of our interview. In my work, I focus on how one can thrive and care for oneself in three areas: body, mind, and heart. You are a busy person with a demanding schedule, can you share with our readers two self care routines, practices or treatments that help your body thrive? (Kindly share a story or an example for each.)

Absolutely! Two of my most important self-care routines are sleeping well and exercising often.

When we sleep our body recovers and getting enough sleep is crucial to a healthy lifestyle. I am happy and feeling good when I can get between 7 to 9 hours of sleep each night.

Some of the benefits of a good night’s sleep include:

  • A strengthened immune system
  • An improved mental and emotional state
  • Being able to think more clearly and stay alert throughout the day
  • A boost in athletic performance
  • Enhanced weight loss
  • A more regulated appetite

Exercise also helps with some of the same things. It improves our mood, our attitude, allows us to think clearly and brings about a rush of endorphins that make us feel good. Not to mention the obvious benefit of helping maintain a healthy body weight with improved circulation and body function. Exercise is also a great stress reliever. Have you ever heard of anyone saying that they wish they didn’t workout? No!

Can you share with us two routines that you use to help your mind or heart to thrive? (Kindly share a story or example for each.)

Sure! In addition to exercise and sleep, which also helps my mind and state of well-being, I also enjoy spending time with my loved ones. For example, I am always so happy when I get to visit with my three grandchildren. They are such a joy and pleasure to be around and they make me feel so grateful and full of life! My goal is to be an example for them on how they can live a very fulfilled, happy and healthy life.

In addition, my three fur babies: Kizzy, Sweat Pea and Dani. Kizzy and Sweat Pea are my dogs and Dani is my cat. They make me laugh so often with the funny little things they do each day and the unconditional love that they show no matter if I’m gone for 5 minutes, 5 hours or 5 days. They are always happy to see me and it puts a smile on my face!

Can you share 3 ideas that anyone can use “to feel beautiful”? (Please share a story or example for each.)

One simple way to feel beautiful is by carefully choosing what you will wear each day. For example, I live in fitness attire and athleisure wear almost every day since I am in the health & fitness industry. I love to coordinate my outfits so they match. When I am able to put together the perfect top, sports bra, leggings, socks and shoes, I get so excited and I feel great all day wearing my outfit!

Something else that makes me feel beautiful is when I make the right healthy nutrition choices at each meal. Food can make us feel all kinds of ways — good and bad. When I eat a meal that looks good, tastes good and makes me feel satisfied afterward without being too full or bloated, it is just fabulous! It’s a true example of beauty from the inside out in a non-traditional sense.

Lastly, I would say I feel beautiful when I am clean and my skin feels great! Even though I am an obstacle course racer and I trudge through mud pits and crawl on dirt and grass under barbed wires in my races, I actually don’t like being dirty. Those that are close to me know this. So, when I am feeling clean and fresh, I feel beautiful as well.

Is there a particular resource, a practitioner, expert, book, or podcast that made a significant impact on you and helped you to thrive? Can you share a story about that with us?

Yes, I was introduced to Mike Michalowicz’s book Profit First a couple years ago, which led me to make some major changes in my business. Those changes helped relieve stress and position my business in a more financially fit state. It then led me to becoming a certified Fix This Next Advisor based on his most-recently published book, Fix This Next. Now I am able to help other small businesses identify their most vital need in order to grow in the future.

Do you have a story about the strangest, most bizarre or funniest wellness treatment that you’ve ever experienced?

Haha, yes! Many people are always looking for a quick fix in weight loss. A long time ago I had a few clients asking me what I thought about one of the latest trends in burning calories without having to do any work. I thought this was ridiculous but decided to buy an online deal to try an infrared wrap session.

I arrived and they had me put these plastic, cellophane-like wraps on my legs, arms and around my belly. Then I laid down on a bed in which they lowered the cover and turned on the heat lamps. I think I laid there for about 10 minutes max before I got up, took everything off, and walked out.

They looked at me like I was crazy. That session was supposed to be 1 hour of just lying on the bed sweating to lose weight. I’d much rather be in the gym working out or outdoor running for 1 hour than just lying on a bed sweating. It definitely wasn’t for me.

As an influencer, you are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger.

This is a great question and for me it would be to help one million people “find their athlete within” whether it has been buried for a while or never been found! You see, everybody is an athlete no matter who you are. If you have a body, you are an athlete. The key is figuring out what type of athlete is within you and I’m not just talking about sports.

It’s important to find out what you enjoy doing to keep yourself physically active, which tends to lead into progressing in your fitness levels. That in-turn leads to discovering new adventures that you may one day find yourself doing such as running a race, completing a triathlon, crossing the finish line of an obstacle course race, throwing a javelin, and more…the possibilities are endless.

It all starts with moving your body more in an activity that you enjoy. And I’m proud to be known for turning those that hate running into seasoned runners ☺

“Find Your Athlete Within” has been the tagline of my business since I founded it in 2008. So, in essence, I have already started the movement #FindYourAthleteWithin. Thanks for the idea; I’m going to keep it going!

We are very blessed that some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world with whom you’d like to have a private breakfast or lunch with, and why? He or she might just see this. :-)

I would love to sit and talk with Astrophysicist Neil deGrasse Tyson. I think he is down-to-earth, smart as hell, and would bring out in me a new way of thinking. His voice is committed and commanding yet he has a humorous personality. All-in-all, I think he is a great human being that I could definitely enjoy learning from and being in his presence.

What is the best way our readers can follow you on social media?

I am on Facebook at, on Instagram at and on LinkedIn at

Thank you for these fantastic insights. We wish you only continued success in your great work!