Marsha Taylor: “Focus on one core product; Every start-up has a great vision, but it’s important to start with one core product and build on that”
Focus on one core product. Every start-up has a great vision, but it’s important to start with one core product and build on that.
Working smarter will help you survive. I wish I’d known the difference between working harder and working smarter.
Be prepared to sacrifice! Oh my gosh, forget about vacations and weekends away with the girls!
Being a founder is lonely — but when things start coming together, there is no greater feeling of satisfaction!
I had the pleasure to interview Marsha Taylor. Marsha is a multinational ex-pat who has thrived in South Korea’s entrepreneurial market for almost twenty years. Self-employed and self-motivated, Ms.Taylor’s impressive resume includes event coordinator, restaurateur and vendor in niche markets. Her latest enterprise is MADNICE pronounced, ˈmadnəs, which brings Korea’s most popular beauty products to the global market. This unique inventory is a curated selection of Korea’s best kept secrets, featuring some products that use the highest quality natural ingredients and cutting edge technology.
Thank you so much for joining us Marsha. Can you tell us the story about what brought you to this specific career path?
Like many women with sensitive skin issues, I was forever insecure about my complexion and forever looking for effective and natural remedies that could not only correct and improve my complexion, but also lead to long term healthy skin care. By some miracle, I ultimately discovered a dermatologist in Korea who introduced me to an incredible line of unique skin care products that hit every note. Not only did my complexion improve immediately, but by including these products in my daily skin care regimen, my skin continues to glow and become noticeably healthier. I decided this had to be my next career move to market and share with others these amazing skin care products based on Korea’s best kept beauty secrets.
Can you tell us a story about the hard times that you faced when you first started this journey?
Despite an entrepreneurial background, this was my first foray into product marketing and it was an industry I knew very little about. In fact, my ever supportive husband cautioned me about the stress and frustration ahead, and warned me that this would be completely unlike past endeavours. The greatest hardship starting out was the startling realization that I was not only embarking on a new business venture, but also that I’d have to learn and adapt to an entirely new skill set.
Where did you get the drive to continue even though things were so hard?
Drive and determination are at the core of my identity. Growing up in a large family who lost both parents when very young, and shuffled from country to country, I learned from adolescence that the struggle was indeed real and my only path to survival would be through sheer determination and self motivation.
So how did Grit lead to your eventual success? How did Grit turn things around?
I suppose there was no point of turning around. I’ve always moved forward in the true spirit of Grit. Grit is really an awareness of your potential that only requires enough confidence to keep going. Some kind of success is inevitable if you have enough Grit.
Today I am still well on the learning curve, but I am daily inspired by my products and my mission to successfully market them outside Korea. Through education and listening to my mentors, I feel I’m ever closer to achieving my goal.
What do you think makes your company stand out?
My company is unique in that it is bringing to the global market Korean beauty products that have been successfully promoting healthy skin here in Korea for years, but have had very little presence outside the domestic market.
Which tips would you recommend to a colleague in your industry to help them thrive and not burn out?
Learn everything you possibly can about your products, learn everything you possibly can about relevant marketing strategies and always remember that you’re doing this because you love it and believe strongly in your goals and mission.
Is there a particular person who you are grateful towards who helped you get to where you are? Can you share a story?
I’ve been very fortunate to have among my friends a number of successful entrepreneurs. If I’ve learned anything, it’s to never be afraid to ask questions and to seek out the advice and counsel of those you trust. One or two stand out as mentors, and they have patiently guided and shared their expertise along the way.
How have you used your success to bring goodness to the world?
The generous guidance and support of those who’ve mentored me along the path to success have inspired me to do the same for others. I’m thrilled when I see others venturing out, taking risks and starting a new journey in life. I want to be there to support them however and whenever I can.
What are your “Five things I wish someone told me before I started my company”?
- Starting a business is stressful. Though no stranger to entrepreneurial enterprise, this was my first marketing venture and I had no idea how much I’d tie my identity to its success and struggles.
- Working smarter will help you survive. I wish I’d known the difference between working harder and working smarter.
- Focus on one core product. Every start-up has a great vision, but it’s important to start with one core product and build on that.
- Be prepared to sacrifice! Oh my gosh, forget about vacations and weekends away with the girls!
- Being a founder is lonely — but when things start coming together, there is no greater feeling of satisfaction!
If you could start a movement that would bring the most amount of good to the most people, what would it be?
A Pay-It-Forward Mentorship movement!
How can our readers follow you on social media?