Ivan Saldana of Casa Lumbre: 5 Things You Should Do To Become a Thought Leader In Your Industry

I think that thought leadership is something that is very useful for any creative endeavor. It is a very good way to look for value — to look for blue oceans or spaces that haven’t been occupied. When you identify something with great potential, you then have to understand in what context that potential can be used, that’s again where the subject and the context and efforts of identifying patterns come to life. In my particular profession where I have to develop liquids, brands, products, reasons to believe, this is true and suddenly there is a raw material with a great potential of flavor and smell and that has a story to be told.

As part of our series about how to become known as a thought leader in your industry, I had the pleasure of interviewing Ivan Saldaña, Co-Founder & Chief Innovation Officer at Casa Lumbre.