Jake Ciccarelli of Zant: 5 Ways To Leverage Media Coverage To Grow Your Business

An interview with Kage Spatz, CEO at Spacetwin

The key is to identify what will make the customer’s life easier and ensure the messaging effectively communicates this value proposition.

Inflation is taking its toll on us and there is talk of a potential recession, while the tech industry is currently shedding tens of thousands of jobs. Is it possible to grow a business in these conditions? What steps should an entrepreneur take to grow their business during unpredictable times?

As part of our Strategy Series, Kage Spatz talks with fellow successful business owners and growth experts to help you discover new ways to grow your business during challenging economic times. Today, we had the pleasure of interviewing Jake Ciccarelli.

Jake Ciccarelli is the Chief Communications Officer at zant — promoting access to low-cost, specialized, and high-quality mental health services. Over the years, Jake has secured notable placements in renowned media outlets such as ABC, NBC, Digital Journal, Bloomberg, AP News, and more.