Jason Cherubini of Dawn’s Light Media: “Quite often, the quality of a film has very little to do with its commercial success; In many cases, a better investment is to make content and not art”

A good film doesn’t mean a good investment. It took some time for this to crystallize, but quite often, the quality of the film has very little to do with its commercial success. This fact can be difficult to express to new filmmakers who want to make a piece of art. In many cases, a better investment is to make content and not art.

As a part of our series about pop culture’s rising stars, I had the distinct pleasure of interviewing Jason Cherubini, an academic, entrepreneur, and founder of Seraphim Associates International, and co-founder of Dawn’s Light Media. Most of his career has been assisting fledgling companies in raising capital and initiating operations. In addition to his work professionally, he has held faculty appointments at top graduate business programs in the United States and Germany and published papers on the teaching and learning of accounting.