Jean-Jean Pelletier of GrapeStars: 5 Things I Wish Someone Told Me Before I Became A Founder

Authority Magazine Editorial Staff
Authority Magazine
Published in
10 min readNov 4, 2020


Respect timing — There are no shortcuts to success. There will be moments in business where your decision making will be tested and this is where you have to practice patience and be calculated, rather than making snap decisions with the hope that success will be achieved quicker.

As part of my series about the leadership lessons of accomplished business leaders, I had the pleasure of interviewing Jean-Jean Pelletier.

Considered by his peers as a natural, inspirational, visionary leader and master networker, Jean-Jean Pelletier is a proud father and serial entrepreneur that has launched numerous startup companies.

Over the last few years, with all the ups and down of entrepreneurship, Mr. Pelletier has focused on ventures within the mobile e-commerce sector. Along with his younger brother Robert, a genius mind for design and corporate image, he co-founded STARSHOP, an online marketplace for celebrity products with Kevin Harrington, television shopping pioneer, inventor of the infomercial and original investor from the ABC television show “Shark Tank.” The trio partnered with Hollywood celebrities such as Paula Abdul, fashion icon Tommy Hilfiger and telecommunication mogul, Sprint Corporation.

His latest endeavor is the launch of GrapeStars, a game-changing online specialty wine and premium & craft spirits marketplace which allows celebrities and celebrity endorsed brands to promote their wines and spirits directly to their followers on social media. The GrapeStars app features more than 200 celebrities including Post Malone, The Rock, Jon Bon Jovi, George Clooney, Andrea Bocelli, Snoop Dogg, 50 Cent, Ryan Reynolds, Michael Jordan, Drake, John Legend, Sarah Jessica Parker, Sting, Conor McGregor, Mike Piazza, Guy Fieri, Christie Brinkley, JayZ, Maluma, Cameron Diaz, Brad Pitt & Angelina Jolie, Bruno Mars, David Beckham, Dwayne Wade, Terry Bradshaw and many more.

He played semi-professional hockey and tennis and pursued his education at the Montreal University and the prestigious HEC