Jeff Ferguson of UCLA & Amplitude Digital: 3 Non-Intuitive Strategies & SEO Lessons for Marketers
Doing things like developing relevant and authoritative content for your target audience, putting it on a properly-built, fast-loading, mobile-friendly website, and obtaining links from other relevant and authoritative websites are table stakes these days. If you’re not willing to do these things, then why bother having a website at all?
As a part of my Marketing Strategy Series, I’m talking with fellow marketing pros at the top of their game to give entrepreneurs and marketers an inside look at proven strategies you might also be able to leverage to grow your business or career. Today I had the pleasure of talking with Jeff Ferguson.
Jeff Ferguson is the Head of Production at Amplitude Digital. He has worked with renowned brands such as Belkin, eHarmony, Manchester United, Paychex, Sony, PetSmart, Popcornopolis, The Smithsonian, and many more. Honored as one of PPC Hero’s “Top 25 Most Influential PPC Experts” for 3 years in a row, Jeff is a regular presenter at Ad:tech, Conversion Conference, Search Marketing Expo (SMX), and the…
