Jen Dalton of Brand Mirror: Five Things You Need To Be A Highly Effective Leader During Turbulent Times

Authority Magazine Editorial Staff
Authority Magazine
Published in
15 min readDec 29, 2020

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Rethink how to collaborate and drive creativity in a virtual environment. For leaders, consider checking on what collaborating could look like in a virtual world. A first step could be to train your team on how to show up in a virtual world — coach them on presence, lighting, getting comfortable on screen. When it comes to meetings, keep them focused and potentially shorter. It is important to allow people the opportunity to engage and not just be a talking head. Maybe an hour meeting every week becomes 15 minutes twice a week and is more of a round-robin check-in. It is critical to set rules that include video must be on and no multi-tasking (however this is likely only possible if meetings are being run efficiently). A key action for leaders when it comes to collaboration is to consider how to engage — ask your team what they want to keep doing, stop doing, starting doing, and change. Don’t be afraid to try tools like Loom for videos, Mural.co for post-it-note like brainstorming, or tools like Kahoot for engagement.

As part of my series about the “Five Things You Need To Be A Highly Effective Leader During Turbulent Times”, I had the pleasure of interviewing Jen Dalton, Founder of Brand Mirror. She is a personal brand strategist, international speaker, and author. She collaborates with CEOs, executives, and entrepreneurs to build authentic personal brands, growing their revenue, and accelerating their impact. Jen has delivered hundreds of talks across the U.S., Canada, and the UK including at the White House, State Department, Fortune 500 companies such as IBM and GE, and at

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Authority Magazine Editorial Staff
Authority Magazine

Authority Magazine is devoted to sharing in-depth interviews, featuring people who are authorities in Business, Pop Culture, Wellness, Social Impact, and Tech