Jennifer Quinn Williams of Saint Louis Closet Co: “5 Ways To Create a Wow! Customer Experience”

Put the customer first at all costs. You may lose money on certain jobs, but that money will come back to you tenfold by making every single customer happy.

As part of my series about the five things a business should do to create a Wow! customer experience, I had the pleasure of interviewing Jennifer Quinn Williams, President and Founder of Saint Louis Closet Co. While in her first semester of Saint Louis University graduate school, and while working part-time at three restaurants, Jennifer decided to do what she loved: change people’s lives through custom organization. She approached the Small Business Administration (SBA) to get a crash course on starting a business. That November, she forged ahead with acquiring a start-up loan and taking a risk, trusting that early sales of her new custom closet systems would prove profitable. They certainly did! That first year, Jennifer — a 25-year-old college grad — made $236,000 in sales. This amount would be exceeded by over 2,500 percent over the next 29+ years.

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