Jessica Hawthorne-Castro of Hawthorne Advertising: 5 Non-Intuitive Ways To Grow Your Marketing Career

Remember, it’s never too late to identify your tipping point or embark on a new career trajectory.

As part of our Strategy Series, I talk with fellow marketing pros at the top of their game to give entrepreneurs and marketers an inside look at proven strategies you could leverage to grow your business or career. Today I had the pleasure of talking with Jessica Hawthorne-Castro.

Jessica Hawthorne-Castro is the CEO of Hawthorne, an award-winning technology-based advertising agency specializing in analytics and accountable brand campaigns for over 30 years.

Thank you for doing this with us! Before we dig in, our readers would love to learn a bit about you. Can you tell us a story about what brought you to this specific career path?

Previously, I was a Television Literary Agent at William Morris Endeavor in Hollywood. In this role, I collaborated with teams from major networks such as ABC, CBS, Fox, NBC, HBO, USA, and Bravo, where I was instrumental in negotiating show terms and pinpointing new opportunities.

Though not directly related to advertising, this background laid a solid foundation for my current focus…