John Goscha Of Native Voice: 5 Things I Wish Someone Told Me Before I Became A Founder

An Interview With Ben Ari

Authority Magazine Editorial Staff
Authority Magazine
Published in
11 min readSep 29, 2022


Be prepared for the sacrifice. Starting these companies takes everything you’ve got and then some. Every company has that chasm where you’re either going to die or make it across. You have to survive that.

As a part of our interview series called “5 Things I Wish Someone Told Me Before I Became A Founder”, I had the pleasure of interviewing John Goscha.

John Goscha is the Founder & CEO of Native Voice, an on-demand voice assistant library that enables users to communicate directly by voice with their favorite brands. John founded Native Voice to enable easy access to the rapidly growing number of voice assistants presently available.

An expert in business strategy and development, John has over twenty years of experience as a pragmatic business leader. Throughout his career, Goscha has founded several successful companies, including Goscha Golf, IdeaPaint, and Lucidity, with raised capital above $100 million.

John has a BS in Entrepreneurship and Economics from Babson College. In September 2019, he was named one of Boston Business Journal’s “40 Under 40” and is a board member of All Moonkind, a non-profit organization that aims to ensure that the six Apollo Lunar Landing Sites are recognized for their outstanding value to humanity.

Thank you so much for joining us in this interview series! Can you tell us a story about what brought you to this specific career path?

Entrepreneurship is in my blood, quite literally. Both my father and grandfather were entrepreneurs, I had the unique opportunity to watch and learn from them as I was growing up. So it wasn’t surprising that I founded my first business–Goscha Golf–in high school. It was a simple beginning, to say the least, I was assembling golf clubs in my garage and selling them. Within a couple of years I sold enough golf clubs to hit six figures in sales.

When it came time to decide on a college, I picked Babson because of its strong entrepreneurship program. And it was at…