Dr. John Lawrence Graham On How To Write A Book That Sparks A Movement

An Interview With Jake Frankel

Expect a fight. Even the best inventions are disruptive. There are always going to be people who disagree. I’ve seen it with academic texts, business texts, and now with fiction. Writers should know when to defend their work and when to let it speak for itself.

As part of my series about “How to write a book that sparks a movement” I had the pleasure of interviewing John Lawrence Graham.

A Berkeley PhD, John Lawrence Graham is an author and Professor Emeritus of International Business at UCI. For four decades he has provided expert advice and training on international negotiations to executive groups at Fortune 500 companies and government organizations including the U.S. Institute of Peace. In 2009 he was selected as International Trade Educator of the Year by NASBITE International. Graham has published more than 60 articles in journals such as the Harvard Business Review, the Harvard Law School’s Negotiation Journal, the Journal of Marketing, and Management Science. His ten books have all been best sellers on their respective topics. He has also…