Women Of The C-Suite: Jordana Guimaraes of Fashinnovation On The Five Things You Need To Succeed As A Senior Executive

Have no fear and always follow your intuition. Also you don’t always have to have the answers before you start something as along the way you’ll always learn and improve, but you will have started.

As a part of my series about strong female leaders, I had the pleasure of interviewing Jordana Guimaraes — Co-Founder at Fashinnovation.

A serial entrepreneur and co-founder of FASHINNOVATION, Jordana Guimaraes originally hails from Rio de Janeiro. She started her own marketing & PR consultancy, which she ran for 16 years, where she worked with brands including Nina Ricci Jewelry, Porsche Design Accessories, Lanvin, etc. Jordana then created The NYLON Project, and recently wrote the book, It Can Be You to humanize homelessness via the voices of fashion influencers, and most recently co-founded FASHINNOVATION with her husband, Marcelo in 2018.

FASHINNOVATION is a community & events platform that connects entrepreneurs and innovators to create revolutionary change in the fashion industry, especially through technology. Jordana & Marcelo have two children — Isabel & Ariana…