Joseph Ansanelli of Gladly: How To Create A Fantastic Retail Experience That Keeps Bringing Customers Back For More

An Interview With Orlando Zayas

Communication history with your brand. Whether a customer reaches out to you over email, phone or chat, each communication is part of a relationship they have with your brand. Too often these communications are siloed by channel so a service advisor might not know that a customer emailed about an issue yesterday and is still awaiting a response when they call you today. Or they might not know that a customer had a negative experience with your brand in the recent past so this conversation is an opportunity to go above and beyond to restore trust with your brand. When you have this content you can treat every interaction as part of an ongoing conversation and make customers feel truly known and valued.

Authority Magazine

In-depth Interviews with Authorities in Pop Culture, Business, Tech, Wellness, & Social Impact