Karen Murray of Powers Brand Communications: 5 Ways To Leverage Media Coverage To Dramatically Grow Your Business

Recognizing the value of all individuals, regardless of their labels, is a movement we can all get behind.

Welcome to another installment of our PR Strategy Series, where you can learn directly from top industry experts on how you can leverage media attention to grow your business.

I’m your host, Kage Spatz — here to help entrepreneurs, coaches, and service providers save more time, build more trust, and serve more customers. Today I had the pleasure of talking with Karen Murray.

Karen Murray is Vice President at Powers Brand Communications, bringing more than 20 years of PR experience working with a variety of national and regional clients on communication components ranging from media relations and digital content to event planning and community outreach. She has particular expertise driving awareness for both franchisor brands and local franchisees through targeted media and community partnerships.

Thank you so much for joining us in this interview series! Before we dive in, our readers would love to “get to know you” a bit better. Can you tell us a bit about your ‘backstory’ and how you got started?