Karen Tiber Leland of Sterling Marketing Group: 5 Steps We Can Take To Win Back Trust In Journalism

Be careful when quoting research. In today’s online world anyone, anywhere can claim to create a poll, do a study, or run a report. However, not all research is created equal. Credible news outlets (online or off) research their research and only use information that has been properly vetted from credible sources that have a relatively neutral approach to the topic they are researching.

As a part of our series about “the 5 steps we can take to win back trust in journalism” I had the distinct pleasure of interviewing Karen Tiber Leland.

Karen Tiber Leland is the founder of Sterling Marketing Group, a branding and marketing firm that works with clients on building stronger personal, CEO, and business brands.

She is the best-selling author of nine books which have sold more than 400,000 copies. Her latest is The Brand Mapping Strategy: Design, Build and Accelerate Your Brand. Karen writes regularly for Inc.com, Entrepreneur.com, and others.