Kat Nouri: “Why we need to start a plastic free movement”

Candice Georgiadis
May 3, 2019 · 9 min read

…The facts are sobering. It’s said that about 8 million metric tons of plastic are thrown into the ocean and by 2050 there will be more plastic in the oceans than there are fish. These ocean plastics leach toxic chemicals and gasses at an accelerated rate when subjected to heat, and these toxins travel through fish, eventually ending up on our dinner plate. BPA is just one of the hundreds of dangerous chemicals in plastics, and ultimately these toxic compounds find their way back into our food, water, and bodies. Plastic bags and containers have created a public health and environmental crisis that we must take immediate action to remedy. Stasher is driven to change our plastic habits and slow down the negative impact they have on people and the planet by offering consumers a better alternative.

I had the pleasure of interviewing Kat Nouri, Founder and CEO of stasher. Kat is an immigrant from Iran, working mother, and innovative designer who invented the world’s first and only patented pinch-loc reusable platinum silicone storage bag you can cook, freeze, store, and throw in the dishwasher.

  1. Lead with empathy: We knew right away that we didn’t want to bully people into reducing plastic, or shame anyone who uses it. That negativity and self-righteousness is SO not who we are. We’re keepin’ it real and we want to embrace the authentic journey toward sustainable living. It isn’t perfect — none of us are.
  2. Drive the lifestyle with user-generated content (UGC): This has been a big part of our strategy, and while we have built up our own resources, UGC will always be part of our content mix. Every UGC post is like the ultimate testimonial — showing why and how individuals use the product and what they love about it. When we can put our brand champions on a pedestal, that individual’s vouch for us speaks volumes.
  3. Partnerships + Giveaways: Teaming up with influencers and other brands in our realm in order to tap into new audiences has had a major impact on our growth. Pairing stasher with like-minded brands for giveaways shows prospective audiences that we’re here to have fun, and we like what they like. It also helps us engage in a thriving community of mission-driven, conscious businesses and non-profits that are making a difference.
  4. Be social! We respond to direct messages and comments on our posts, and we comment on other users posts and stories. Our audience wants to know that we’re real people, and we’re honestly just like them. We truly want to be their friends and that moves mountains.
  5. Customer Service: Being available to help our customers when they need us is huge. We do our best to take care of order issues, shipping problems, and everyday questions about how to use the product through direct message. We’re even helping them experiment when we don’t have all the answers. It’s a very open conversation and we try to be as transparent as possible.

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Candice Georgiadis

Written by

Candice Georgiadis is an active mother of three as well as a designer, founder, social media expert, and philanthropist.

Authority Magazine

In-depth Interviews with Authorities in Business, Pop Culture, Wellness, Social Impact, and Tech. We use interviews to draw out stories that are both empowering and actionable.