“Keep Your Word” The 5 Lessons I Learned Being a 20-Something Founder

Jean Ginzburg
Authority Magazine
Published in
4 min readJun 29, 2018

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I had the pleasure of interviewing Durée Ross, Durée & Company, Inc, who started her company at the age of 24, more than 18 years ago. Durée & Company is an award-winning PR and marketing firm with offices in Fort Lauderdale, Florida and Aspen, Colorado specializing in restaurants, lifestyle/hospitality, travel, real estate, business and nonprofit clients. Durée and Durée & Company have been celebrated within the PR and small business communities. Most recent professional accolades include:

· 2017 American Business Awards, also known as The Stevie® Awards, Bronze winner for Women in Business in the Entrepreneur of the Year — Business Services — 10 or Less Employees Category

· 2017 Bulldog Stars of PR Silver Award, Small Agency of the Year (fewer than 50 employees) category

· 2016 PR News’ Top Women in PR

· 2016 Women of Distinction Award from March of Dimes

Jean: Thank you so much for doing this with us! What is your “backstory” of how you become a founder?

I became founder of Durée & Company, Inc. at the age of 24 after numerous people that I worked with starting calling me to help them with projects. SInce I started in PR at the age of 19, I had quite a few years under my belt already and had forged…

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Jean Ginzburg
Authority Magazine

#1 best-selling author, serial entrepreneur, digital marketing expert, founder of Alpenglo.Digital