Kelsey Raymond of Influence & Co: 5 Things You Should Do To Become a Thought Leader In Your Industry

Write and publish high-quality content. — The articles that our marketing team helps me create for online publications are always in-depth, original, and edited by two in-house editors. That last part is really important because if people see grammatical errors in the content you write or if you link to a stat that is 15 years old, you are going to lose credibility immediately. Focus on creating high-quality content that is edited and fact-checked.

As part of our series about how to become known as a thought leader in your industry, I had the pleasure of interviewing Kelsey Raymond.

Kelsey Raymond is the co-founder and CEO of Influence & Co., a full-service content marketing firm that specializes in helping companies strategize, create, publish, and distribute content that accomplishes their goals. Influence & Co.’s clients range from venture-backed startups to Fortune 500 brands.