Write and publish high-quality content. — The articles that our marketing team helps me create for online publications are always in-depth, original, and edited by two in-house editors. That last part is really important because if people see grammatical errors in the content you write or if you link to a stat that is 15 years old, you are going to lose credibility immediately. Focus on creating high-quality content that is edited and fact-checked.
As part of our series about how to become known as a thought leader in your industry, I had the pleasure of interviewing Kelsey Raymond.
Kelsey Raymond is the co-founder and CEO of Influence & Co., a full-service content marketing firm that specializes in helping companies strategize, create, publish, and distribute content that accomplishes their goals. Influence & Co.’s clients range from venture-backed startups to Fortune 500 brands.
Thank you so much for doing this with us! Our readers would love to “get to know you” a bit better. Can you share your “backstory” with us?
I have always had the “entrepreneurial bug.” My first business was a neighborhood newsletter that I started when I was 8 years old and sold to my neighbors for a quarter a copy. Fast-forward to my college years, and I started my first marketing company, Make Me Your Ad, during my junior year at the University of Missouri-Columbia. I also helped start a co-working space and club called The League of Innovators. Now, I have the privilege of leading my team at Influence & Co., a company that I started with two partners in 2011.
Influence & Co. is a content marketing agency that helps companies achieve measurable results through content. We’ve worked with clients big and small to help them build thought leadership in their industries and reach their business goals.