Ken Rees of Covered Care: 5 Things I Wish Someone Told Me Before I Became A Founder

The business you start is rarely the same as the business you grow:

Each business I’ve started evolved very differently from its original market strategy. When I started my latest business, Covered, we thought we were going to reinvent traditional consumer lending using bank account transaction data. Of course, immediately after we launched the product, the pandemic hit and essentially wiped out the demand for consumer credit. Fortunately, we pivoted into healthcare patient financing which is actually a far better market opportunity! We had to be nimble and listen to the market, but we are now growing like crazy should hit profitability much faster than our original business model.

As part of our interview series called “5 Things I Wish Someone Told Me Before I Became A Founder”, I had the pleasure of interviewing Ken Rees, CEO…