It’s bingeable because while the overarching theme is wellness, the topics vary so widely from week to week.
As part of my series of interviews about “5 things you need to know to create a bingeable podcast”, I had the pleasure of interviewing Kim S. Marshall.
Known as a wellness storyteller, Kim Marshall was first exposed to wellness tourism while working as an executive at iconic properties like the Golden Door, Rancho La Puerta and the Grand Wailea Resort, Kim founded The Marshall Plan in 1995 as the first communications firm in the U.S. to specialize in wellness, sustainability and wellness tourism, working with brands from Starwood to Hilton and destinations from Turkey to Tahiti.
Kim served on the Board of the International Spa Association and the Green Spa Network, and she is one of the original of 92 Global Wellness Day Ambassadors from around the world. In 2018 she co-founded S’Well Public Relations to laser focus on the many facets of the $4.5 trillion global wellness economy and in 2019 she created, co-executive produced and became the Host of the Global Wellness Summit Podcast and later the GWS Leader Livecasts on Instagram.
Can you tell us a bit of your “personal backstory? What is your background and what eventually brought you to this particular career path?
I’m a Midwestern gal who was always looking for ways to break out of the mold and see the world. Case in point, both my brother and sister married at 18 & 19, respectively (and they’re still married with loads of kids and grandkids) but instead, I moved away, went to college, became a freelance writer and then got into the travel business, first working for an airline and then a number of high-profile resorts — the last two in Hawaii. I started my own PR firm in Los Angeles 1995, married a few years later at 40 and…