Kristi Piehl of Media Minefield: 5 Things You Should Do To Become a Thought Leader In Your Industry

Determine Your “Thought Leadership” Goals. When we talk to clients, many of them want to be thought leaders. But, when we ask, ‘What does that look like for you?’ we’re often given a blank stare. Before you set your mind on being a thought leader, I encourage you to determine your goals. What is your best-case-scenario outcome? Then, you can start the hard process of creating a plan to make that a reality.

As part of our series about how to become known as a thought leader in your industry, I had the pleasure of interviewing CEO and Founder of Media Minefield, Kristi Piehl.

Kristi launched Media Minefield in 2010 following a 12-year career as an Emmy Award-winning television news reporter. With clients ranging from startups to billion-dollar brands, Media Minefield moves beyond traditional public relations with its innovative NewsabilityⓇ process. It is a one-of-a-kind full-service agency specializing in earned media, crisis communication and social media (Positive Online PresenceSM).